New Parody Music Video: the Return to Normal Life Tastes “Good as Hell”
When I think back upon all the things that were canceled due to COVID, the one that stung the most—at least from a work perspective—was our annual parody music video. The week before the pandemic was declared, we shot our first music video since 2017—a hiatus we never expected to take. (I was among the thousands of unlucky homeowners whose properties burned in the Tubbs Fire, and between my rebuild and staff turnover at the winery, I just didn’t have the bandwidth or energy to be comically creative until early 2020.)
Fortunately, Kendall Busby returned to the team as creative marketing manager, and a few months before the pandemic was declared, we found inspiration for our next parody music video in Lizzo’s “Good As Hell.” The idea behind the video was to celebrate the women of Jordan during Women’s History Month (March), and commemorate the first time in history that Jordan was named no. 1 Cabernet Sauvignon and no. 1 Wine Brand in the Wine & Spirits Restaurant Poll. I wrote the lyrics around a storyline that involved restaurant wine lists, Kendall and one of our vocalist friends sang the song in studio and we enlisted former employee Erin Malone to assist Kendall in filming the music video at a restaurant in Healdsburg, Brass Rabbit.
We planned to release the “Good As Hell” wine parody video and announce our historic Wine & Spirits accolades on March 18, 2020. It was the first of many fun things canceled due to COVID.
Now that restaurants have reopened, we believe that the time is right to share our wine-soaked rendition of a song whose lyrics are ironically more fitting now than they were a year ago. This video is dedicated to all the restaurants that survived COVID and those who did not, including our beloved Brass Rabbit. We are forever grateful for the restaurant community and remain in awe of your remarkable resiliency during the darkest time for our industry.
May the return to normal life taste good as hell. Cheers to 2021.
“GOOD AS HELL: THE WINE EDITION”
I do my wine taste
Check the nose
Baby how’s it tastin’?
Tasting good as hell
Food taste
Pair that wine
Baby how’s it tastin’?
Tasting good as hell
Woo girl, tired of big wine lists
Pass up that Ugni Blanc, keep it movin’
Yes somms, tryna share obscure shit
In there, Meunier, filling up with weird shit
Come now, come train your eyes
You know what you want, you can find your wine
Odd grapes make it hard but try
If you want advice, let us simplify
When pinot starts to be a bore
Just grab our cab and start to pour
I do my decant
Sniff my glass
Baby how’s it smellin’?
Smelling good as hell
Sales call
Check my deals
Baby how’s it sellin’?
Selling good as hell
Woo girl
Need to pick up on clues
Need to take a big sniff, focus on hue
All the big wines, sweet wines that you been through
I got a bottle of cab that I’ve been saving for you
Buck up and change your wine
Have a smooth red, no sacrifice
Yeah, Napa did you wrong
We can make it right
So go and drink Sonoma wine tonight
Mmm, yeah
Alright, listen
If they just recite boring scores
Then walk right to the cellar door
And do your wine taste
Pull your cork
Baby how’s it tastin’?
Tasting good as hell
Ferments, check my tanks
Baby how’s it tastin’?
Tasting good as hell
Food toss
Check my spice
Baby how’s it tastin’?
Tasting good as hell
Wine taste
Check your legs
Baby how’s it tastin’?
Tasting good as hell
Tasting good as hell
Baby how’s it tastin’?
Tasting good as hell
Tasting good as hell
Baby how’s it tastin’?
Tasting good as hell
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