We’re Recapping Chilled 100 ELEVATE: Hell House Whiskey

Sponsored Dinner at Liquor Lab

Bartenders got a peak into the world of extraordinary spirits with a Hell House Whiskey tasting at Liquor Lab in the heart of Kentucky. The exclusive tasting experience intertwined interesting tales about Hell House Whiskey and the band Lynyrd Skynyrd, who’s members co-founded the whiskey.

Meet the Brands Seminar

In a speed-dating style setup, ELEVATE attendees at a Meet the Brands seminar got the opportunity to sample multiple kinds of liquor while learning the basics of the brands behind them. Bespoken Spirits guided the small group in a taste of its uniquely crafted whiskies.

Toast with Lynyrd Skynyrd

The entire group of Chilled 100 ELEVATE attendees gathered for an exclusive video toast given by Lynyrd Skynyrd’s Johnny Van Zant and Rickey Medlocke. The spirit of Lynyrd Skynyrd is alive and well and living in each bottle of Hell House Whiskey, named for the little shack where the songs Free Bird, Sweet Home Alabama and Tuesday’s Gone were crafted.

“Hell House Whiskey captures the essence of Lynyrd Skynyrd’s indomitable spirit, and through our expertise and innovative techniques, we have crafted a whiskey that is as bold, timeless, and unforgettable as their music,” shares Bespoken CEO Peter Iglesias of the collab.