What started a short three years ago in San Francisco as a tribute to the birthplace of both the Martini and Junipero Gin, has since expanded to more cities like Oakland, Sacramento, Chicago, Atlanta, Nashville, Brooklyn, and Milwaukee.
Martini Week celebrates the freedom to enjoy Martinis in any preferred style, notably incorporating the diverse tastes that are home to the participating cities. Bartenders are encouraged to honor the versatility of the Martini during Martini Week, which invites everyone to raise a glass to innovation and self-expression.
During Martini Week, participating bars and restaurants showcase their creativity with over a hundred variations on the classic cocktail.
“Junipero had over 115 partner bars and restaurants last year and 115 variations. Each partner account truly took the challenge to craft their own unique Martini to heart,” says Page Stoup, Senior Brand Manager, Hotaling and Co.
“We saw classics variations of the Martini like Reverse Martinis, Turf Clubs, Martinezes and Vespers as well as interesting (and tasty) riffs like a Plaid Tuxedo, which incorporates sherry, scotch, and maraschino in addition to Junipero Gin. Creativity is the name of the game with Martini Week, and it is always fun to see what our partners come up with to help us celebrate!”
During Martini Week, participating bars and restaurants will create their own unique Martinis featuring Junipero Gin, and for each signature Junipero Martini sold, Junipero will donate $2 to support local charitable organizations. In addition to the original beneficiary, San Francisco’s Sisters of Perpetual Indulgence®, Martini Week 2024 will donate funds to other local organizations in each participating city, including local chapters of the Sisters of Perpetual Indulgence in Boston, Nashville and Atlanta, Milwaukee’s Pridefest, New York’s Ali Forney Center, and others. Participating cities include San Francisco, Los Angeles, Palm Springs, San Diego, Boston, Milwaukee, Madison, Nashville, Atlanta, Chicago, and New York.
For more information and a full list of participating bars and restaurants nationwide, please visit: juniperogin.com/martiniweek.
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