The VinePair Podcast: Do Trade Shows Move Product?
Drinks industry trade shows bring all the bartenders to the yard. And why wouldn’t they? Everyone loves some brand swag, free drinks, and seeing their industry friends under one roof. But for the up-and-coming brands that fork over wads of cash to set up a small booth on less-than-prime trade-floor real estate, do these events really boost their bottom lines in the long run?
Fresh off Bar Convent Brooklyn, Adam, Joanna, and Zach discuss the merits and downsides of such trade shows: They undoubtedly provide a great time for members of the bartending community, but do they actually move products for the brands involved, or provide a platform to newer and smaller producers? Tune in for more.
Zach is reading: The ‘Drinks of Summer’ That Never Were
Joanna is reading: The Future of Soda Is Now?
Adam is reading: Put This Bloody Mary Butter on Everything You Grill This Summer
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