Patron Cristalino Tequila Heads to Market

Bottled additive free, Patron Cristalino is the latest innovation from the tequila producer.

The cristalino tequila category, a tradition in Mexico, is still relatively new to the U.S. This is an anejo tequila filtered to be clear and smooth.

“As a brand with a rich heritage of redefining standards, we’re especially proud that Patron Tequila will once again elevate the expectations for cristalino tequila, combining centuries-old Mexican craftsmanship with a modern, forward-thinking approach,” says Samantha Newby, Patron Tequila global vice president, innovation and sustainability. “Innovation is seen in every part of Patron Cristalino, from its smooth taste to its unique bottle design, which features a beautiful piña pattern. This new-to-world packaging was inspired by the natural beauty of Mexico and the finest 100% Weber Blue Agave — a core ingredient. We’re committed to showcasing the very best of this exciting category and what’s possible when tradition meets innovation.”

Patron Cristalino uses both the roller mill and Tahona methods to extract the agave, and wood vats to ferment the liquid in small batches at Hacienda Patron in Jalisco, Mexico. Maturing in four different casks for 12 to 15 months, the resulting tequila offers a sweeter profile with woody notes without overpowering the baked agave flavors, the distillery reports. Master distiller David Rodriguez and his team then filter the aged anejo tequila through wood charcoal to create a smooth and sweet cristalino with a clear appearance.

This process is meant to retain the fullness of flavor and smoothness of barrel aging while presenting the clarity of a colorless tequila.

“At Patron, we remain committed to our time-honored methods, blending the best of traditional and modern techniques for the development of Patron Cristalino,” says David Rodriguez, Patron tequila master distiller. “What truly sets us and this Cristalino apart is our dedication to the integrity of our process and delivering a depth of flavor. The result is an additive-free Cristalino with naturally sweet notes of butterscotch and vanilla, lightly cooked agave, and a smooth finish.”

Patron Cristalino comes in a new bottle and box. Patron Tequila’s traditional bottle, recognizable for its silhouette, is reimagined in a clear glass bottle showcasing the clarity of the liquid within. The bottle is embellished with a piña pattern and accompanied by a metallic neck label and black wooden cork referencing the charcoal filtration.

Patron Cristalino is available now in retailers across the U.S. at a suggested retail price of $79 per 750-ml. bottle.

This follows the recent relaunch of Patron XO Cafe coffee liqueur.

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