Crown Royal Launches Black Cherry Whisky Sour Cocktail

Diageo had introduced the latest addition to its line of ready-to-serve cocktails, The Cocktail Collection: The Crown Royal Whisky Sour Cocktail with Black Cherry.

This new release looks to derive interest from both the Crown Royal fan base and the surging interest in the NFL — driven by the influence of wives and girlfriends (WAGs). Accordingly, The Cocktail Collection will partner with several of football’s leading ladies, starting with Sydney Warner, wife of San Francisco 49ers’ Fred Warner. Additional WAGs will be announced throughout the season.

“Game days are our time to raise a glass, support our favorite teams and enjoy every moment,” says Warner. “Cocktails are a must-have for our celebrations, and The Cocktail Collection makes it so easy to serve up something impressive and delicious. Whether we’re at the stadium or hosting at home, the Crown Royal Whisky Sour Cocktail with Black Cherry adds that perfect touch of flavor and fun to our game-day traditions!”

The Cocktail Collection and its WAG partners have teamed up with VOX Media’s SB Nation, The Cut, and PS. (formerly PopSugar) to present “Her Playbook,” a content series meant to help usher in the new generation of football viewers.

“This growth reflects the strength of our world-class spirits,” says Nikhil Shah, brand director at Diageo. “This product line addresses the problem of people being intimidated to make cocktails head-on, especially when they’re hosting for special occasions, such as Sunday football or dinner parties. We’ve always aimed to allow people more time with their guests vs. being stuck mixing up drinks for the entire gathering. With each of our offerings, all you have to do is open, pour, and serve your way to a delicious, high-quality cocktail.”

This new release is made with blended Canadian whisky, lemon juice and black cherry and other natural flavors. Pour over ice in a rocks glass, and garnish with a cherry.

The Crown Royal Whisky Sour Cocktail with Black Cherry is available in 350-ml. bottles for a suggested retail price of $13.99, and 750-ml. bottles for a SRP of $25.99. Each bottle serves four or eight cocktails, respectively, with an average ABV of 20%.

The Crown Royal Whisky Sour with Black Cherry is now available nationwide. For more information and where to purchase, visit thecocktailcollection.com.

This seventh offering in The Cocktail Collection joins the existing lineup including the Ketel One Espresso Martini and Tanqueray Negroni.

The post Crown Royal Launches Black Cherry Whisky Sour Cocktail appeared first on Cheers.