We Ask Nicole Young about Frisky Whiskey

Frisky Whiskey is the first female, Black-owned flavored whiskey brand on the market.

The journey began in 2015 when founders Nicole Young and Jim Landis aimed to create a distinctive flavored whiskey. Initially planned as an extension of Landis’ existing line, William Wolff, the unique flavor they developed led to the birth of Frisky Whiskey as its own brand. After seven years of overcoming several challenges, Nicole and Jim succeeded in launching the highest-rated flavored whiskey ever.

Frisky Whiskey distinguishes itself by using 100% premium whiskey and natural ingredients, resulting in a smooth and inviting flavor that sets it apart from other brands that use fillers and artificial additives. The flavor profile, featuring pure caramel and natural vanilla, was chosen to enhance the natural notes of premium whiskey, providing a more authentic taste. Marketed as a “gateway whiskey,” Frisky’s smoothness and flavor make it accessible to newcomers and appealing to seasoned whiskey lovers alike. Nicole hopes other brands will start to follow suit.

“I’d love to see more flavored whiskey brands follow in Frisky’s footsteps by using natural ingredients to add depth to their taste. Chemically enhanced flavors are easier (and less expensive) to source, but the final product is not as palatable, which only deepens the intimidation factor many people experience when it comes to drinking whiskey.”

Looking to the future, Nicole plans to expand Frisky’s market presence and grow it into an international brand. She envisions Frisky Whiskey shaping consumer perceptions of whiskey, making it more inclusive and enjoyable. “The most rewarding part of this journey is the opportunity to connect with consumers and experience their joy when they take their first sip of Frisky. As a recipe developer and an entrepreneur there is nothing more rewarding than consumers enjoying my product!” Nicole’s advice to aspiring female and minority entrepreneurs in the spirits industry is to secure adequate funding.

“The best advice I can give any fledgling entrepreneur is RAISE MONEY. Launching, maintaining, and growing a brand in any industry, but especially the spirits industry, takes funding! PERIOD!”

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