We Ask Casa Azul CEO Dennis Carr about Agave and Authenticity

Casa Azul Organic Tequila is more than just a spirit. It is a story of perseverance, passion, and the pursuit of excellence.

Rooted in rich Mexican traditions, Casa Azul reflects the spirit of its founders who have been cultivating agave for generations.

Casa Azul continues to honor its origins with every bottle, to create a tequila that is as authentic as it is exceptional. We ask CEO Dennis Carr to tell us more about this truly unique tequila.

Talk to us about Casa Azul.

Casa Azul Organic Tequila traces its roots back to a legacy of resilience and passion in Amatitán, Jalisco, Mexico. Founded on the visionary ideals of our founders and the impeccable standards of the Montes Family—third-generation agave farmers turned distillers—our journey began 89 years ago. Alvaro Montes Contreras, a humble farmer, first planted agave seeds in unforgiving soil. With the sweat of his brow and the strength of his back, he nurtured an astonishing agave harvest. Yet, in a cruel twist, that hard-won parcel of land was taken from him.

Despite facing adversity when his first parcel of land was lost, Alvaro’s determination led him to cultivate another plot where he built a small casita to live and work. Through tireless effort, he transformed barren earth into fertile ground, yielding an exceptional agave harvest. This spirit of resilience and dedication persists within the Montes family and is embodied in every drop of our craft-distilled, award-winning organic tequila.

Today, Casa Azul Tequila remains committed to disrupting the category and honoring its founders. We use a uniquely plant-first, single estate approach, crafting tequilas that showcase the vibrant character and flavors of the agave plant with an exceptionally smooth finish.

What would you like bartenders to know about Casa Azul Organic Tequila?

Casa Azul originated with a dedication to purity and sustainability. We are proud to be certified organic with no additives, capturing the essence of agave in every sip. Our tequilas undergo a meticulous process: naturally fermented, twice distilled, and gently filtered using an exclusive dual distillation method. We are free of additives and use only three ingredients–Organic Blue agave, natural spring water and wild yeast—to ensure exceptional quality.

Our Blanco tequila undergoes a resting period of 2-3 months before bottling. The Reposado tequila matures for 4-6 months in American oak bourbon casks. Our Añejo tequila ages for 15+ months in American oak bourbon casks.

We aim to provide bartenders with tequilas that not only stand out in taste but also reflect our commitment to sustainability and organic farming.

Tell us about the packaging and bottle label.

At Casa Azul, we pride ourselves as the house of agave, reflected in our distinctive packaging and bottle design. Our Casa Azul tequila is presented in a frosted blue glass bottle, casting a beautiful glow that pays tribute to the Weber Blue Agave. Our Añejo tequila bottles are crafted with 100% recycled glass with a blue tint, further underscoring our commitment to sustainability. Each bottle is sealed with our iconic house stopper.

Talk to us about Eiza González’s involvement with the brand.

Eiza González isn’t just an ambassador for Casa Azul; she’s also an investor in our brand. When deciding to partner with Casa Azul, she was meticulous and intentional in selecting a Tequila brand that mirrored her passion and connection to Mexican culture.

As a Mexican-born actress and fashion icon, Eiza brings a deep passion for Casa Azu Tequila, emphasizing the intersection of modern Mexico’s influence and the global appeal of tequila.

What sets Casa Azul apart from other tequilas on the market?

Our name, Casa Azul, embodies our roots in pure blue agave and reflects our dedication to crafting tequila the right way, not the easy way. We embrace a ‘plant-first’ philosophy, where the journey to exceptional tequila begins with selecting the finest agave. From the field to your glass, quality is our guiding principle.

We are in the mineral-rich, dark volcanic soil of the Jalisco Valley in the Lowlands region, on one of the most fertile agave regions in Jalisco. Our single estate, hand-raised blue agave is nurtured using sustainable family farming practices. All agave is grown by the Montes family, within 50km of the distillery.  We pride ourselves on the quality and self-sufficiency of our agave cultivation, and on nurturing our agave fields by hand, without the use of pesticides or chemicals.

We believe in the purity of our process and the exceptional quality of our tequila, and our dedication to quality is evident in every step. Each agave plant reaches full maturity before we hand-strip the heart, known as the piña, using traditional coa knives. These piñas are then roasted to perfection in stone ovens, allowing natural ripeness and sugar development to shine through.

Certified organic with no additives, Casa Azul Tequila captures the essence of nature in every bottle. Our tequila is naturally fermented, twice distilled, and gently filtered using an exclusive dual distillation process with only three ingredients: estate-grown, mature agave, proprietary yeast, and natural spring water.

Tell us about the premium organic tequila category.

The premium and organic tequila segment is experiencing rapid growth. Consumers are becoming more discerning about what they drink, focusing on quality, authenticity, and sustainable practices. This trend is driven by a growing awareness of the ingredients and production methods behind what they consume. Brands that emphasize their heritage, artisanal production methods, and use of organic ingredients are particularly well-positioned in this market. As consumer interest in premium and organic products continues to rise, this segment is likely to expand further, offering more options and innovation in tequila production.

What’s up next for the brand?

Moving forward, Casa Azul will maintain a steadfast commitment to quality, authenticity, and innovation. These core values will guide our efforts as we explore new avenues for growth and continue to deliver exceptional experiences to our customers.

The post We Ask Casa Azul CEO Dennis Carr about Agave and Authenticity appeared first on Chilled Magazine.