What to Expect from SommCon 2024

SommCon®, the premier event for wine, beer, and spirits professionals, will return to San Diego’s Town & Country Resort from October 5-7, 2024.

After nearly a decade in production, the conference and tradeshow has become a leading platform for education, career development, and networking in the beverage industry. SommCon has curated a community of beverage trailblazers, offering on- and off-premise buyers, wholesalers, importers, distributors, sommeliers, beverage directors, educators, and media an unmatched experience for wine and spirits education and career development. Attendees will be able to participate in over 30 workshops and masterclasses focused on key topics like advanced tasting techniques, climate and sustainability, financial acumen, and professional development.

The 2024 Beverage Expo is set to host more than 1,000 industry professionals, connecting them with domestic and international producers. The tradeshow will feature innovation zones, educational stages, and a Craft Producers Pavilion showcasing emerging brands. Attendees will also be able to engage in buyer-supplier meetings, view award-winning products, and visit the Bottle Shot Lounge for professional product photography.

New offerings at SommCon 2024 include a Hosted Buyer Program, providing qualified alcohol beverage buyers with complimentary passes, travel, and accommodations. The Craft Beverage Expo’s Women in Craft Forum will also be held on October 5, focusing on the role of women in the industry. Additionally, a Career Coaching & Resource Center will offer career advancement opportunities through workshops, mentoring, and training. Other highlights will include fun and games like trivia and blind tasting battles, a BevTech Showcase spotlighting technological innovations in the beverage sector, and the SommContent Studio for creators to collaborate and produce educational content. SommCon is also known for its in-depth wine and spirits education, career support, and marketplace, which showcases both domestic and international producers. The event also features competitions such as Concours d’Spirits and Concours d’Vin, in partnership with The SOMM Journal.

Registration for the event is now open. Use code: CHILLED at checkout to save on All-Access or Full Conference Registration or a free pass to attend the Beverage Expo! Brands interested in sponsorship or exhibition opportunities are also encouraged to inquire.