Treasury Wine Estate Announces Drop of Sunshine Wines

Treasury Wine Estates (TWE) has launched a new line of wines, Drop of Sunshine, in partnership with Candle Media’s Hello Sunshine, a media company founded by Reese Witherspoon that puts women at the forefront.

At first, Drop of Sunshine will be available only at select restaurants and resorts and at dropofsunshine.com, with nationwide availability starting February 2025.

“We partnered with Treasury Wine Estates’ award-winning winemakers and global team to create a wine that brings women together so they can share their stories and create meaningful connections,” says Sarah Harden, CEO of both Hello Sunshine and Candle Studios, Candle’s premium live action unit. “Drop of Sunshine is the result of a true collaboration, created with care to inspire bright moments of celebration and togetherness.”  

Drop of Sunshine launches with three offerings: a California Brut Sparkling Rosé (suggested retail price: $25 per 750-ml. bottle), Central Coast Chardonnay ($20), and Central Coast Red Blend ($25).

Stylistically, Drop of Sunshine was crafted to offer approachable, balanced and versatile wines, the company says. All Drop of Sunshine wines come packaged in minimalistic glass bottles, designed sustainably with screw​ ​caps on still wines and no foil on sparkling.

“We are honored to work alongside Hello Sunshine, who elevates women’s voices and ensures our stories are heard,” says Sarah Bakx, president of the Bold Brands business unit of Treasury Americas, a division of TWE. “Wine is all about connection and is a fantastic platform for sharing special moments and storytelling. Our female-led Drop of Sunshine team collaborated with Hello Sunshine to create a line of engaging and vibrant wines that tell a story about the journeys that shape who we are and celebrate the drops of joy we feel along the way.” 

Drop of Sunshine’s line of wines is a product of gathered data from test groups to understand what women want to see, drink, and enjoy through their wines, the company says.

Superconnector Studios, a strategic business consultancy focused on connecting stakeholders in brand entertainment, facilitated the partnership between TWE and Hello Sunshine.

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