Pink Drinks and Promos to Benefit Breast Cancer Awareness

October is Breast Cancer Awareness Month, and on-premise operators are looking to do their part to show support for the cause. Here’s a quick look at some of the promotions on offer this year.

Throughout the month of October, The Nautilus Pier 4 in Boston is serving up a new charity cocktail called Pink Ribbon, Strong Women, which combines Aperol, St. Germain, sparkling rosé, lemon and soda. The Nautilus Pier 4 will donate $1 from each cocktail sold this month directly to The American Cancer Society Making Strides Against Breast Cancer.

The restaurant is also selling tie-dyed long-sleeve tees adorned with the iconic Breast Cancer Awareness pink ribbon at its Boston Seaport location or online here. All net proceeds will go directly to the ACS Making Strides Against Breast Cancer.

Bally’s Corp. has launched its annual Pink Your Drink campaign, dedicated to raising awareness and funds for the American Cancer Society’s movement to end breast cancer as we know it. Throughout October, Bally’s, in partnership with Teremana tequila, Cointreau, and American Beverage Marketers, will feature two specially cocktails, the Pink Your Drink Margarita and the Pink Your Drink Mocktail, at participating properties across the country.

The Pink Your Drink Margarita blends Teremana Blanco tequila, Cointreau, RE`AL watermelon and raspberry puree, pressed lime and simple syrup. The similarly prepared Pink Your Drink Mocktail substitutes soda water for alcohol.

For every Pink Your Drink cocktail or mocktail sold, each participating property will donate $1 to The American Cancer Society (ACS). Bally’s will also contribute $10,000 to the ACS. Participating Bally’s properties include Bally’s Atlantic City, Bally’s Dover, Bally’s Lincoln, Bally’s Tiverton Casino Hotel, Bally’s Black Hawk, Bally’s Evansville, Bally’s Kansas City, Bally’s Quad Cities, Bally’s Lake Tahoe, Hard Rock Hotel and Casino Biloxi, Bally’s Chicago and Bally’s Shreveport.

The Waldorf Astoria Chicago is offering its first-ever afternoon tea service, named Hope Tea, throughout the month of October in support of Breast Cancer Awareness Month. In partnership with the Chicago-based Lynn Sage Breast Cancer Foundation, the hotel will host a pink-inspired tea every Friday, Saturday and Sunday throughout October with a portion of the proceeds benefitting the foundation.

Held in Waldorf Astoria Chicago’s Peacock Lounge, service will be offered twice daily. The two-hour seatings feature live music and a curated, pink-themed food and drink menu.

Culinary offerings include a selection of scones and tea breads with clotted cream and fruit preserves; tea sandwiches, such as the classic Waldorf Chicken Salad, Cucumber with Cream Cheese and Pea Tendrils, and Smoked Salmon with Brie and Dill; and pastries including macarons, dipped strawberries, mixed berry white tea pavlova, and more. Each table will also receive a pink tea from Gold Coast’s Chicago Teahouse, as well as a glass of La Fete Cotes de Provence Rosé or a choice of a pink non-alcoholic beverage.

Watermelon cocktail at Sexy Fish Miami.

Several Florida operators feature specialty pink drinks for October, with a portion of the proceeds from these items donated to the Susan G. Komen breast cancer foundation. 

Sexy Fish Miami, a Japanese-inspired restaurant and bar concept, will donate $1 for every Watermelon cocktail sold during October to Susan G. Komen. One of its most popular drinks, the Watermelon Cocktail is priced at $20 and made with watermelon-rind infused Ocho Blanco tequila, watermelon, melon, dry vermouth and basil; a nonalcoholic version ($12) has watermelon, lemon, chili, black olive and rosemary tonic. 

Nikki Beach Miami Beach is promoting its Pineapple Paradiso cocktail ($18), made with house-infused pineapple vodka, pomegranate and pineapple juice. For every Pineapple Paradiso Cocktail sold during October, the club will donate 50% of the proceeds to Susan G. Komen. 

Gulfstream Park in Hallandale Beach, FL, has created the Pink Ribbon Refresher ($10), made with Casa Azul tequila, triple sec, prickly pear syrup and lime juice. Prickly Pear Lemonade, a non-alcoholic version, combines lemonade with prickly pear syrup. For every Pink Ribbon Refresher or Prickly Pear Lemonade sold in October, Gulfstream Park will donate $1 to Susan G. Komen. 

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