Highland Park Reveals New Look

Highland Park has unveiled a new look for its existing range of 12, 15 and 18 Year Old single malt Scotch whiskies.

This brand refresh was inspired by the “natural beauty and creative spirit of its home in Orkney,” the distillery says. Highland Park was founded 226 years ago in Orkney, an archipelago off the northeastern coast of Scotland.

The new bottles began rolling out globally this month.

The new packaging design is meant to pay tribute to Orkney’s “ethereal light and climate in its fresh, bright and contemporary color palette,” the distillery says, while nodding to Highland Park’s flavor with heather-flecked labels bearing the updated logo. The wood-grain pattern is inspired by the brand’s use of sherry-seasoned oak casks, while its glass bottle shape has been updated to allow the natural color of the whisky to shine through, the company says.

Further celebrating the whisky’s provenance, a “Product of Orkney” icon has been cut into the glass.  

“For Highland Park, everything comes back to Orkney, from how we craft our whisky, to how it gets its distinctive taste, to the incredible community of people, who do things their own way,” says global brand director Paul Condron. “We’ve been here for more than 200 years, and the beauty and creativity of our island home continues to inspire us, as well as the unique flavor of the local heathered peat, which, with the new packaging design, is now celebrated, front and center. We’re excited to share this new design direction for Highland Park, which truly reflects the freshness and modernity of our Orkney home.”

As part of Highland Park’s continued commitment to sustainability, the redesign will see the new bottles contained within 100% recyclable cardboard cartons, made from FSC-certified forests. 

“Our 12 , 15 and 18 Year Old whiskies sit as the heart and soul of Highland Park,” says master whisky maker, Gordon Motion. “It’s Orkney’s heathered peat that gives us our subtly smoky flavor and it’s as unique as the place it’s made. We know that’s what our community really loves about Highland Park. With the packaging update, we have a great opportunity to celebrate a new look, whilst continuing to share the distinctive, consistent whisky we’re famed for. It’s a flavor that just can’t be replicated anywhere else in the world.”   

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