Taplines: The Oral History of the ‘F*CK AB-INBEV’ Shirt
We’re all pretty familiar with the idea of wearing your heart on your sleeve. Today, we’re going to be talking with a guy who wore his heart on… well, his chest.
Amid AB InBev’s infamous craft brewery buying spree of the 2010s, Steve Luke — the founder and head brewer of Seattle’s Cloudburst Brewing — decided to speak his mind about the myriad acquisitions from the stage of one of the American brewing industry’s biggest events in the country. By speaking his mind, we of course mean printing his sentiments on a DIY T-shirt that read “F*CK AB-INBEV” across the front.
On this episode of “Taplines,” we’re joined by Luke himself for a freewheeling conversation about an iconic moment at the 2018 Great American Beer Festival, which he single-handedly engineered both literally and figuratively. There’s a backstory there, more so than the standard David versus Goliath dynamic that was popular to describe the relationship between craft brewers and macro brewers last decade. It’s Steve Luke of Cloudburst Brewing, his bronze medal-winning American-style wheat beer, the oral history of the “F*CK AB-INBEV” shirt, and it’s all right here on VinePair’s “Taplines.” Tune in for more.
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