Absolut Announced as #1 Spirits Brand in TIME World’s Best Brands of 2024

Absolut has been named as the #1 spirits brand in TIME World’s Best Brands of 2024 – TIME’s inaugural list released in partnership with Statista this year, a leading provider of market and consumer data and rankings.

Scores are determined by evaluating brand awareness, social buzz, likeability, usage, and loyalty through a survey of over 22,000 U.S. consumers across 66 categories. The survey provides an unbiased perspective on how customers view and engage with brands, highlighting the influence of a strong marketing presence on consumer choices. Absolut received a perfect score of 100 (out of 100).

“We are thrilled to share that Absolut Vodka has been voted the #1 Spirit Brand in TIME’s World’s Best Brands of 2024,” said Caroline Begley, Vice President Marketing at Pernod Ricard USA.

“This incredible recognition, voted by US consumers, is proof that strong connections with our community drives lasting success, shapes consumer decisions and builds an iconic brand. Thank you to everyone who supports and believes in Absolut—this one’s for you!”

For the full list of TIME’s World’s Best Brands of 2024, visit time.com/collection/worlds-best-brands-2024.

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ENJOY RESPONSIBLY
ENJOY RESPONSIBLY. ABSOLUT® VODKA. PRODUCT OF SWEDEN. 40% ALC./VOL. DISTILLED FROM GRAIN. ©2024 IMPORTED BY ABSOLUT SPIRITS CO., NEW YORK, NY.

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