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Lyre’s Non-Alcoholic Appoints David Gimpelson as CEO

Lyre’s Non-Alcoholic has announced that David Gimpelson has been named CEO.

Gimpelson brings an impressive 20+-year career spanning the drinks industry to the global leader of the non-alcoholic spirits category. Gimpelson possesses a dynamic and results-driven approach in the beverage industry, with a specialty in brand development, international operations, and strategic leadership, having helped to build and scale some of the world’s most recognizable brands both domestically and internationally.
 
Prior to Lyre’s, Gimpelson served as President of Calirosa Tequila. He has successfully spearheaded other high-profile brand launches, most notably, Casamigos Tequila, where he served as EVP of Sales during the brand’s early years, before its acquisition to Diageo. In addition to managing multimillion-dollar investments and leading high-performing teams, he has a track record of overseeing the execution of impactful marketing campaigns, developing global distribution strategies, and driving revenue growth. Gimpelson will oversee Lyre’s global operations from Las Vegas, Nevada.

“David’s vision and operational excellence have earned him a reputation for building high-profile partnerships and navigating complex market dynamics, resulting in long-term brand growth. We are confident that David’s leadership will be instrumental in leading Lyre’s through its next phase of growth,” says David Grossman, Managing Director, DSQ Capital, Lyre’s largest shareholder.

 
“With its category leading portfolio of premium non-alcoholic spirits variants, I am excited to bring my experience and understanding of the global beverage industry to the leader of the category. At its core, Lyre’s was created to change the way the world drinks, and I look forward to working with the best-in-class team at Lyre’s to build on the incredible momentum they have established to date and working to get the brand in front of new audiences around the world,” says David Gimpelson, CEO, of Lyre’s.
 
Most recently, Lyre’s was named ‘No 1 Best Selling and Trending NA Brand’ in 2024 by Drinks International, and remains the most awarded non-alcoholic brand globally, securing over 200 awards and accolades since launching in 2019. In addition, David Guetta, global DJ, and Pat Cummins, Australian international cricketer, and Captain of Australia’s cricket team, joined the company in recent years as investors. 
 

About Lyre’s

Lyre’s Non-Alcoholic is a range of alcohol-free classic spirits, ready-to-drink cans and a non-alcoholic sparkling, created using a unique understanding of food science and flavour architecture.  Founded in 2019, the range is the world’s most comprehensive and awarded solution for mindful drinking, equivalent to the most popular spirits in a non-alcoholic format. Lyre’s portfolio of premium non-alcoholic spirits is capable of crafting 90% of the world’s best-selling cocktails. A frictionless swap of a Lyre’s non-alcoholic spirit for the original alcoholic ingredient delivers all the benefits of a premium sophisticated serve without compromise. All products are vegan. Lyre’s was created to change the way the world drinks.
 
For additional information please visit lyres.com and follow along at Instagram @Lyresspiritco

The post Lyre’s Non-Alcoholic Appoints David Gimpelson as CEO appeared first on Chilled Magazine.

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