Mionetto Launches Alcohol-Free Aperitivo

Prosecco brand Mionetto has unveiled Mionetto Aperitivo Alcohol Free, its first-ever entry into the non-alcoholic aperitivo category. The company developed the product following two years of extensive taste testing. It’s designed specifically for preparing a zero-proof version of the popular Spritz cocktail when paired with Mionetto’s alcohol-removed sparkling wine.

The sensory foundation of Mionetto Aperitivo Alcohol Free consists of demineralized water with flavors and extracts from oranges and grapefruits grown in Italy complemented by other natural flavors, as well as herbal and spice extracts like wormwood, licorice and peppermint. The orange-colored mixture is then pasteurized to ensure shelf stability.

On the nose, orange and herbal notes dominate, which are followed through on the full-bodied palate, the company says. The finish is soft with a long-lasting bittersweet note.

With a suggested retail price of $20 for a 500-ml. bottle, Mionetto Aperitivo Alcohol Free is available at www.shopmionetto.com and at major retailers like Trader Joe’s, Kroger’s and Target. It began rolling out in top bars and restaurants across the U.S. as of Dec.1.

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