Bacardi Donates $100,000 to American Red Cross California Relief Efforts
Bacardi Limited has pledged $100,000 to the American Red Cross to aid those affected by the 2025 California wildfires, which have caused widespread devastation.
Additionally, the family-owned company is delivering pallets of water to support first responders on the front lines. Beyond this contribution, Bacardi is extending relief to its employees directly impacted by the disaster, offering assistance through flexible work arrangements, free counseling services, and other support initiatives.
“As a family-owned company, we believe in coming together in times of need and hope that this contribution is part of larger efforts to rebuild homes, communities and livelihoods,” says Tony Latham, Regional President Bacardi North America.
“Our hearts and compassion go out to the many who have lost so much and we want them to know they are not alone.”
Corporate responsibility has always been a priority for Bacardi. Company founder and BACARDÍ rum creator Don Facundo Bacardí Massó began this tradition in 1862 when he volunteered as the chief organizer of disaster relief in his hometown of Santiago de Cuba after a horrific earthquake. Since then, the company continues to build upon his commitment to assist in times of catastrophic natural disasters. Most recently. In October of last year, Bacardi donated $100,000 to the American Red Cross to support relief across five U.S. states following Hurricanes Milton and Helene.
More than 400 Red Crossers are on the ground, delivering vital support and working closely with local partners to provide food, shelter, emotional care, and other essential aid. Thanks to these partnerships, the Red Cross has distributed over 20,000 meals and snacks, along with critical relief items like hygiene supplies, to assist thousands of families impacted by the disaster.
“The American Red Cross is on the ground helping those impacted by the devastating wildfires in California,” says Anne McKeough, Chief Development Officer at the American Red Cross.
“We are so grateful for partners like Bacardi as we work together to provide relief and hope for communities in the wake of this heartbreaking disaster.”
About Bacardi Limited
Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit bacardilimited.com or follow us on LinkedIn and Instagram.
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