How Tito’s is Turning Spirits into Love and Goodness

It started with a phone call: “Can Tito’s Handmade Vodka donate product to our local fundraiser?” The answer was immediate. “Just tell us when and where.”

What started as a favor for a hometown nonprofit transformed into a pillar of the brand.

Through the Love, Tito’s program, Tito’s turns spirits into love and goodness through its work with nonprofit organizations around the world – from delicious cocktails at charitable events, to hands-on support for local communities. And it finds countless ways to encourage employees and fans alike to join in and do good.

Through milestone moments, like celebrating its 25th anniversary and launching an official Tito’s cocktail book, this Texas-based vodka company always has philanthropy at its core. Fans can shop the Love, Tito’s merch store online, or at the retail store if they’re in Austin. Every merchandise purchase gives back to a rotating list of nonprofits. Tito’s team members are empowered to support organizations that matter to them – taking the same energy they use to spread the word about Tito’s Handmade Vodka, and applying it to do good in their local communities. Plus, the company matches donation dollars and volunteer hours to double team members’ impact. The wide breadth of nonprofits keeps growing and includes organizations dedicated to disaster relief, animal welfare, veteran care, park and green space preservation, and of course, the service industry.

Tito’s wouldn’t be where it is today without the folks behind the bar who mix up delicious cocktails and share stories about that beloved bottle. Through working with nonprofits like Southern Smoke Foundation, Women of the Vine and Spirits Foundation, and CORE, Tito’s advocates for the bartender community that helped to build it up. These organizations offer mental health resources, financial assistance, emergency funds, and so much more; providing invaluable support to an invaluable industry.

In honor of its newly released cocktail book, Spirit in a Bottle: Tales and Drinks from Tito’s Handmade Vodka, Tito’s donated $150,000 to United States Bartender’s Guild: USBG National Charity Foundation whose mission is to advance the lifelong stability and well being of service industry professionals.

Releasing its first-ever cocktail book was a significant achievement for the brand. That book acting as a catalyst to give back to the industry that supported Tito’s from day one was the cherry, or rather, the olive, on top.

What’s next on the copper-capped-horizon? Tito’s has big plans.

Expanding the Love, Tito’s community garden program “Block to Block” is in the works, but above all else, Tito’s will continue to join forces with nonprofits on both micro and macro levels, from hyper-local projects to initiatives that create global impact.

Spreading love and goodness takes spirit and that spirit starts with Tito’s.

The post How Tito’s is Turning Spirits into Love and Goodness appeared first on Chilled Magazine.