Waldorf Astoria New York Partners with Renowned Mixologist Jeff Bell for the Return of Peacock Alley
Waldorf Astoria New York announced a partnership with Jeff Bell, managing partner of renowned speakeasy Please Don’t Tell (PDT) and Apres Cru Hospitality, to lead the cocktail program at Peacock Alley Bar and Lex Yard, the hotel’s signature restaurant.
With decades of experience, Bell’s mixology expertise has earned accolades such as The World’s Best Bar and a James Beard Award. He will collaborate with Waldorf Astoria and Hilton’s food and beverage teams to develop innovative offerings inspired by New York’s cocktail culture.
Photo courtesy of Waldorf Astoria New York
“Reopening the iconic Waldorf Astoria New York is not just the rebirth of a hotel, it’s the revival of a cultural landmark. Since opening on Park Avenue in 1931, Waldorf Astoria New York has been a staple of the city’s society scene — countless memories have been made here, often with a glass raised in celebration,” said Bell.
“Throughout its history, the hotel has been admired as a pioneer of the global mixology scene and I am incredibly proud to be part of the hotel’s next chapter and introduce Peacock Alley to a new generation of New Yorkers and guests.”
Peacock Alley: A Modern Classic
The restored Peacock Alley bar will honor its nearly century-long legacy with original creations like Dr. Cook and Bishop Poker, alongside modernized Prohibition-era cocktails. Signature drinks include the Waldorf Cocktail, made with Rye Whiskey, Sweet Vermouth, Absinthe, and Angostura Bitters.
“The reopening of Peacock Alley at Waldorf Astoria New York is a historic moment for both the hotel and the city,” said Tom Walters, senior vice president, Food & Beverage, Americas, Hilton.
“A symbol of elegance and hospitality for nearly a century, Peacock Alley has long been a social hub for New Yorkers, celebrities, and travelers alike. In its new iteration, we are committed to honoring the bar’s storied past while embracing an exciting future—one that blends Hilton’s legacy of excellence with modern experiences and world-class cocktail service, for new generations to enjoy.”
Photo courtesy of Omegarender
Lex Yard: Market-Driven Cocktails
The cocktail menu at Lex Yard, led by Chef Michael Anthony, will feature classics like the Rob Roy and Rye Old Fashioned, alongside seasonal creations and non-alcoholic options. Guests can enjoy beverages crafted with ingredients sourced in partnership with the culinary team.
“We are excited to welcome guests back to Waldorf Astoria New York and continue our legacy as a place where both New Yorkers and travelers make lifelong memories — many of them with a drink in hand,” said Luigi Romaniello, managing director, Waldorf Astoria New York.
“Working alongside Jeff Bell, we’ve aligned ourselves with a team that embodies the vibrant energy and spirit of New York and the next chapter of the hotel, where entertainment and connection come together in perfect harmony.”
Photo courtesy of The Boundary
Waldorf Astoria New York is located at 301 Park Avenue New York, New York 10022 and is expected to reopen in spring 2025. To make a reservation at Waldorf Astoria New York, please visit the hotel’s website. Follow along on Instagram at @waldorfnyc and on Facebook at @TheWaldorf.
Read more about Waldorf Astoria Hotels & Resorts at stories.hilton.com.
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