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Andrew Scott teams up with Redbreast Whiskey

Redbreast Whiskey has announced a new collaboration with actor Andrew Scott.

Redbreast and Andrew Scott celebrate short film 

The world’s most awarded single pot still Irish whiskey is teaming up with the BAFTA winner (and coolest TV priest since Father Fintan Stack) and SXSW to showcase the storytelling of short films at this year’s festival.

The ‘Redbreast Unhidden’ platform is part of the brand’s ‘Quite the Find’ campaign, which aims to spotlight hidden gems. Independent films and short films often fall into this category. New research reveals that over half (60%) of people struggle to find unique films as they get trapped by what’s trending. 

With 68% of consumers admitting they turn a film off within 20 minutes of viewing, Redbreast and Scott unveiled a curated list of short films to see.

A spotlight for film and single pot still whiskey

It’s a cool collaboration because whisky itself is often an underappreciated art. Single pot still whiskey certainly is. Redbreast is the biggest name in the category. But single pot still is small time compared to categories like single malt, despite its history, quality, and personality. 

Irish Distillers have the funds to make a lot happen, and as we saw in the reaction to the Harrison Ford x Glenmorangie news, people click on stories about celebs. You’ll forgive me if this is cynical, but if Scott’s good name helps people find Redbreast, I’m all in.

“I’m delighted to be partnering with Redbreast on this campaign to encourage creativity and discovery worldwide,” Scott commented. “It’s been really fun to be part of, especially given their initiative to encourage filmmakers of the future, whose voices need to be supported now more than ever.”

SIngle Pot Still whiskey, like short films, deserves more love and attention

Get yourself some Redbreast whiskey

Fans of shiny things will be pleased to learn there is a ‘Redbreast Unhidden’ Award up for grabs at SXSW ‘25. It will honour one of the independent filmmakers selected by Scott, whose work exemplifies creativity and original storytelling. The award winner will receive a grant to help support future projects. 

The brand will also host some experiences throughout the festival to help film fans discover something new through screening events and a hidden speakeasy cinema-inspired bar. 

Just as Scott and Redbreast Irish Whiskey are on a mission to help audiences discover bold, original stories, I’m on a mission (from God) to help people discover great new whiskies. If you haven’t had Redbreast whiskey before, please do yourself a favour. It’s nearly St Patrick’s Day, too. There’s no excuse. 

If you want to see a list of Scott & Co.’s film selections, click the link below.

Film: Brief Somebodies

Director Name: Andy Reid

Bio: Andy Reid is a filmmaker and actor based in Toronto whose work often combines the mundane and absurd. He is an alumnus of Toronto Metropolitan University’s School of Image Arts and the Canadian Film Centre Directors’ Lab. His past shorts are “Your Mother and I” and “Testing”.

Synopsis: Joel is a filmmaker-actor making a semi-autobiographical feature. Calvin is an actor hired to sexually assault him on screen. During rehearsals, the two form a connection they’ll be forced to reconfigure once filming begins in this meta exploration of the spaces artists create between artificial and real — and what it’s like to briefly live within them.

Film: Sweetbriar

Director Name: Danny Rivera

Bio: Danny Rivera is a queer Latino filmmaker from Texas and a Fulbright scholar. He is currently a staff writer on the CBS comedy, Georgie and Mandy’s First Marriage. He has worked with Warner Bros, Starz, Fifth Season and Hillman Grad, among others. He wrote the short film “Dreamer”, which was an Outfest selection.

Synopsis: A woman wakes up to a call from her son. They don’t see each other much anymore. He is going to be in town and asks if he can spend the night at her house. She excitedly agrees, and begins preparing the home for her son’s arrival. It is the day in the life of a single mother, taking pride in her home. When her son finally arrives, he finds her asleep. In a kind of role reversal, he covers her in a blanket. With this small act, the son takes care of his mother.

Film: I’m The Most Racist Person I Know

Director Name: Leela Varghese

Bio: Leela (she/her) is a writer, director, and musical comedian known for creating joyful, impactful queer stories spotlighting cultural diversity in Australia. She co-wrote/directed her debut feature, “Lesbian Space Princess”, Panorama section of the Berlinale 2025, developed through South Australia Film Corporation’s Film Lab: New Voices initiative.

Synopsis: When a romantic gesture towards a bartender backfires, Lali unexpectedly finds herself offered a pity date by another bartender, Ana. What starts as an awkward encounter turns into a genuine connection as they bond over shared experiences as women of color. As they grow closer, Lali finds herself falling for Ana. But when the conversation takes an unexpected turn, Lali must confront her prejudices towards Ana and… herself.

Film: One Day This Kid

Director Name: Alexander Farah

Bio: Alexander Farah is an Afghan-Canadian writer, director and editor whose projects have screened at Berlinale, Telluride, and Clermont-Ferrand. Alex wrote and directed the music video “Meet You At The Light”, which won both Grand Jury and Audience Choice Awards at SXSW in 2022. His most recent film “One Day This Kid” premiered at TIFF in 2024.

Synopsis: One Day This Kid” depicts a deftly-composed array of small yet pivotal moments that depict Hamed, a first-generation Afghan-Canadian man, as he takes steps toward establishing an identity of his own while always conscious of his father’s shadow. The film is inspired by the late David Wojnarowicz’ prolific queer text “Untitled (One Day This Kid…)”, a photo-collage from 1990 that shares the tragic story of a young boy growing up in a society that rejects him at all costs.

Film: Entre Tormentas

Director Name: Fran Zayas

Bio: Alexander Farah is an Afghan-Canadian writer, director and editor whose projects have screened at Berlinale, Telluride, and Clermont-Ferrand. Alex wrote and directed the music video “Meet You At The Light”, which won both Grand Jury and Audience Choice Awards at SXSW in 2022. His most recent film “One Day This Kid” premiered at TIFF in 2024.

Synopsis: One Day This Kid” depicts a deftly-composed array of small yet pivotal moments that depict Hamed, a first-generation Afghan-Canadian man, as he takes steps toward establishing an identity of his own while always conscious of his father’s shadow. The film is inspired by the late David Wojnarowicz’ prolific queer text “Untitled (One Day This Kid…)”, a photo-collage from 1990 that shares the tragic story of a young boy growing up in a society that rejects him at all costs.

Film: Nervous Energy

Director Name: Eve Liu

Bio: Eve Liu is a Chinese Australian filmmaker living and working in New York. A recent MFA graduate of NYU Tisch, she was a Willard T.C. Johnson fellow. Her thesis short film “Nervous Energy” was executive produced by Spike Lee.

Synopsis: On the cusp of success/failure, two unhinged female filmmakers decide to break up with their boyfriends, and for once, make a bold decision with their lives.

The post Andrew Scott teams up with Redbreast Whiskey appeared first on Master of Malt blog.

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