BeatBox Blueberry Lemonade

Shaquille O’Neal, basketball icon, entertainer, and entrepreneur, has teamed up with BeatBox Beverages to launch BeatBox Blueberry Lemonade.

The newest wine punch flavor combines blueberry and lemonade, boxed with an 11.1% ABV.

The drink is low in sugar, gluten-free and features resealable, sustainable packaging, the company says.

“Shaquille O’Neal is everything BeatBox stands for as a company. At our core, we both care deeply about bringing people together and creating fun and memorable moments,” says Brad Schultz, co-founder and CMO at BeatBox. “From the start, Shaq recognized that BeatBox is more than a drink — it’s a party movement. His passion for music, sports, entertainment and live events make this partnership a perfect fit, and together, we’ve crafted a bold flavor that embodies the excitement and energy of our brand and fans.” 

The packaging is meant to bring the energy of Shaq’s personality to life. Playful doodles of lemons, lightning bolts, blueberries, and a DJ turntable, pay an homage to O’Neal’s music moniker DJ Diesel, and are featured throughout the design.

“Shaquille O’Neal’s energy is unmatched and perfectly aligns with BeatBox’s vibrant spirit,” says Zech Francis, SVP global brand marketing at BeatBox. “He’s not just an icon — he’s a powerhouse entrepreneur and entertainer with incredible influence and a deep connection to fans. This collaboration is set to drive major sales growth, further cementing BeatBox as a dominant force in the RTD category.”

BeatBox Blueberry Lemonade will be available nationwide at Spec’s, Total Wine & More, and other liquor stores, as well as grocers such as Walmart, Kroger and H-E-B, and convenience stores such as 7-Eleven and Circle K (see store locator). BeatBox Blueberry Lemonade comes in a single 500-ml. size, as well as in a new lemonade variety pack with two other new flavors in the Lemonade line: Watermelon Lemonade and Lemon Squeeze.

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