Booker’s Unveils First Batch of 2025: Barry’s Batch
Booker’s Bourbon, from James B. Beam Distilling Co., has announced the first release of 2025: Barry’s Batch.
Each release of this whiskey has a unique name that alludes to the people, places and/or history behind the brand. Barry’s Batch is named in honor of Barry Berish, former Beam Chairman and CEO and a friend to Fred Noe, Beam Family 7th generation master distiller. Berish worked at the company for more than 40 years. He passed away last year and thus this batch was named in his honor and memory.
Noe further explains:
“In 1995, we hit a big milestone: our family had been making whiskey for over 200 years. It was high time for some festivities, particularly after the rough go of it bourbon had in the 80’s. Barry took the opportunity to throw a party bigger than any we’d ever had, bringing people from around the world for food, drinks, and a good time. All day, Barry brought Beam pride to everyone in the crowd. He stood front and center on stage from morning to night, his energy never flagging, highlighting what we’d accomplished and drumming up excitement for all we were about to achieve.
He hosted the main event of the afternoon, where we invited anyone and everyone named ‘Jim Beam’ to come on over and join the leaders on stage. He proclaimed their names louder than anyone else, proud to be honoring the name above the door. I can still see him, surrounded by dozens of those Jims, beaming. If it weren’t for Barry, we wouldn’t be where we are today. We’re more than grateful for everything he did and everything he was: a real good guy, and truly one of a kind. So, here’s to you Barry, you’ll always be in our hearts.
The color of Barry’s Batch is a bright golden amber, inviting you to lean in and take in the wonderful aroma. The nose is warm and welcoming, with hints of vanilla and a touch of sweetness from the more than seven years it spent aging in new white oak barrels. The balanced finish was smooth and left me wanting more – it’s just that good! I know dad would have loved to celebrate his long-time friend and colleague with this bourbon named after him. I really hope you enjoy Barry’s Batch as much as I enjoyed creating it!”
Barry’s Batch is made up of barrels from four production dates that were aged in five different warehouses. The age of the batch is 7 years, 2 months and 4 days.
The breakdown of barrel storage for the batch is as follows:
41% came from the 5th floor of 7-story warehouse 3
14% came from the 5th floor of 7-story warehouse 1
4% came from the 7th floor of 9-story warehouse H
32% came from the 5th floor of 7-story warehouse X
9% came from the 4th floor of 7-story warehouse G
Booker’s Bourbon Barry’s Batch is 125.7 proof. The suggested retail price is $99.99 per 750-ml. bottle.
From Beam, this follows the recent release of Jim Beam Pineapple.
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