Slow & Low is On the Road with “High on Rye” Van Tour
Independent spirit producer Cooper Spirits Co. and trailblazing ready-to-drink straight rye whiskey brand Slow & Low have hit the road with the “High on Rye” Van Tour—a six-month cross-country journey featuring the brand’s fully customized 1978 Chevy G20.
The tour is visiting over 10 cities across seven states, bringing Slow & Low’s signature Old-Fashioneds to festivals, retailers, bars, and cultural hubs nationwide.
Known for its irreverent spirit and dedication to craftsmanship, Slow & Low is union-crafted and proudly partners with makers, artists, and creatives across the country. First conceptualized in 2010, the brand’s flagship Proper Old-Fashioned reimagines Hochstadter’s original “Rock and Rye” recipe with an 84-proof blend of straight rye, rock candy, raw honey, aromatic bitters, and navel orange peel—delivering a smooth yet full-strength pour.
In true Slow & Low fashion, the tour’s centerpiece is a head-turning, retrofitted Chevy G20, outfitted with a walnut microbar, leather bench seating, and orange tufted paneling inspired by the brand’s iconic black-and-amber packaging. Guests will be invited to cozy up to the mobile bar and enjoy the Proper Old-Fashioned, the Coffee Old-Fashioned (a collaboration with Intelligentsia), and the bottle-only 6-Year Old-Fashioned. Exclusive merch will also be available, including a limited-edition tour poster by illustrator Taylor Rushing, along with custom t-shirts, hats, patches, and more.
“We’re beyond excited to take the Slow & Low van back on the road this month. Not only is it a rolling celebration of our craft, but it’s an opportunity to build new relationships while strengthening old ones,” says Cooper Spirits Co. Executive Chairman and Co-founder Katie Cooper.
“We’re meeting our fans – and those looking for a new favorite pour – exactly where they are, breaking down the walls between brand and community by creating unexpected moments of connection across the country.”
Following its Austin debut, the van will roll through Dallas and make a stop at the Daze Between music festival in New Orleans on April 30. In May, it heads west to Houston and San Antonio before returning to Austin for the city’s premier food and music event, Hot Luck. Later stops include Chicago, Milwaukee, Minnesota, and Montana, before a two-month summer stint in New York state beginning in August.
More information on the “High on Rye” Van Tour can be found at www.drinkslowandlow.com/van and @drinkslowandlow on Instagram. Slow & Low Proper Old-Fashioned and Coffee Old-Fashioned are available as 100ml cans ($19.99 per four-pack) and 750ml bottles ($29.99), while 6-Year Old-Fashioned is available as a 750ml bottle ($64.99) for online purchase and at retailers nationwide. All three Slow & Low expressions are meant to be enjoyed neat or over ice.
About Slow & Low
A pioneer in the ready-to-drink space, Slow & Low was first conceptualized by late third-generation distiller Rob Cooper in 2010, paying homage to America’s original bottled cocktail. Slow & Low Rock and Rye is a modern reimagining of Hochstadter’s historic recipe, combining straight rye, rock candy, honey, bitters, and orange peel to create a full-strength serve. Union crafted at the United States’ oldest distillery in New Jersey, Slow & Low is committed to honoring the makers, disruptors, innovators, and rebels. Slow & Low is now available as two bottled and canned expressions, Proper Old-Fashioned and Coffee Old-Fashioned, as well as a bottled 100-Proof 6-Year Old-Fashioned. For more information, visit www.drinkslowandlow.com and follow @drinkslowandlow on Instagram.
About Cooper Spirits Co.
Cooper Spirits Co., founded in 2006 by Katie Cooper and the late Robert J. Cooper, a third-generation distiller, is an independent producer of innovative, integrity-driven spirits. The company was founded with the introduction of St-Germain, an artisanal French liqueur made from fresh elderflower blossoms, heralded as one of the most influential cocktail components of the last decade by the New York Times. Today, Cooper Spirits produces a portfolio of innovative, artisanal products, including Slow & Low Rock & Rye and Slow & Low Coffee Old-Fashioned, both straight rye whiskey based bottled and canned cocktails; Lock, Stock & Barrel, one of the world’s finest and oldest expressions of 13 year, 16 year, 18 year, 20 and 21 year straight rye whiskey; and Crème Yvette, a modern aperitif and called for by name in cocktail books dating back to 1890. For more information, visit www.cooperspirits.com.
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