Limited-Edition High-Proof ‘La Pulga 110’ Tequila Launches in Texas

La Pulga Spirits, founded in Fort Worth and made in Mexico, has announced that the brand is expanding beyond Texas into major U.S. markets including Colorado, Connecticut, New Jersey, Oklahoma, Rhode Island, and Tennessee, with additional states launching soon.

The La Pulga portfolio includes La Pulga Tequila (blanco, reposado, and añejo), La Pulga Mezcal, and La Pulga Sotol.

“In the short time since we launched La Pulga, we’re very proud that it has already become one of the fastest-growing tequila brands in Texas. Free of any additives, La Pulga is an authentic, accessible, and affordable tequila – a tequila for everyone – and bartenders and consumers recognize and truly appreciate that,” says Alan Thompson, CEO of Fort Worth- based La Pulga Spirits.

“We’re excited to build on our Texas success and introduce our premium small batch tequilas, mezcal, and sotol to spirits drinkers across the country.”

In the brand’s home state of Texas, La Pulga is also adding two new limited-edition tequilas to its growing portfolio of super-premium Mexican spirits, a high-proof blanco and reposado called “La Pulga 110” (in reference to the tequilas’ 110 proof, 55% alcohol by volume, which is the highest allowable proof for tequila).

“La Pulga Blanco 110 and La Pulga Reposado 110 are innovative high-proof tequilas that truly bring out the deep character and complexity of our high-quality agave,” adds Thompson.

La Pulga is represented by Republic National Distributing Company (RNDC) in Texas, Colorado, and Oklahoma. In New Jersey the brand is distributed by the New Jersey Beverage Alliance, a consortium of local beer distributors Ritchie & Paige, Northern Eagle Beverage, High Grade Beverage, Konrad Beverage Company, and Harrison Beverage Company. La Pulga is with Northeast Beverage in Connecticut and Mancini Beverage in Rhode Island. In Tennessee, the brand is distributed by Southern Glazer’s Wine and Spirits (Memphis), Athens Distributing (Nashville), and D&V Distributing Co. (Knoxville). The brand is also available for purchase online via the La Pulga website.

La Pulga is named after the beloved outdoor market in Fort Worth, a place rooted in community and celebration. Founded by three friends — Sarah Castillo, Andrew De La Torre, and Stephen Slaughter — the brand was born from a shared love of tequila and a desire to create an additive-free, high-quality spirit that’s also accessible.

Each bottle is designed for both form and function, featuring a premium cork, a pour-friendly shape, and a collectible medallion that reflects La Pulga’s spirit of quality, community, and connection.

For more information, visit www.lapulga.com or follow on Instagram @lapulgaspirits.

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