Boutique-y Whisky adds new whiskies to core range

That Boutique-y Whisky Company has added three new whiskies to its core range. You can buy them all now from Master of Malt!

It started, like most good things. With a few big ideas. A splash of colour. Some brilliantly daft label sketches scrawled on napkins.

Now, after months of meticulous planning (and probably a few drams for inspiration), That Boutique-y Whisky Company has unveiled three bold new bottles to join its core range.

A rich and rewarding English rye, a proper Kentucky bourbon with a ten-year pedigree, and a supremely elegant 21-year-old Irish whiskey that’s weathered more than a few storms – this trio brings serious flavour and serious character.

Here’s Boutique-y Dave to tell you more.

Introducing three exceptional new whiskies

After a huge amount of planning and a good bit of fun with artist Emily Chappell to bring our label ideas to life, we’re very excited to unveil three exciting new expressions to join our core range.

Three new world whiskeys, or whiskies, from the ‘native spirit’ of the United States, to the finesse of Irish ageing and blending, and the innovation of English distillation and maturation. These whiskies bring unique character and complexity to our collection, alongside some new characters on the labels.

As with the current core range, each has been bottled at 45.8% ABV, is natural colour, non-chill filtered, and embodies the character we stand for. They also look fricking cool all lined up together, with their bright colours and bold category statements.

Our Core Range of Boutique-y Whisky now consists of four Scotch Whiskies, four World Whiskies, and the iconic World Whisky Blend. We’ve always believed there’s a whisky for everyone, so why not explore their unique profiles and discover a new favourite in our core collection?

English Rye 8 Year Old (That Boutique-y Whisky Company)

700ml – 45.8% ABV – £44.95

TBWC bottled their first English whisky in April 2016. At that time, there were only a handful of English distilleries making whisky, and even fewer with mature stock to release a 5-year-old whisky.

The English whisky scene is buoyant, with some 45-plus distilleries making whisky today, and there’s even a growing English Whisky Festival that had thirty exhibitors at the 2024 show in Birmingham. 

This is a bold and expressive English rye with a hint of Islay peat, and an 8-year-old age statement. The backbone of this whisky is distilled from a high-rye mash bill and aged for eight years in toasted French oak casks, to which we’ve blended some English single malt that has spent some time in an Islay cask. Expect spicy notes of cracked black pepper and cinnamon, balanced with rich caramel, toasted almonds, and a hint of orchard fruit. A long, warming finish with subtle oak sweetness completes this distinctive dram.

Our label features the English Longhorn Cattle, an ancient and magnificent breed that is said to originate in northern England. They have long curved horns that generally sweep down to the nose as they age. This youngster’s horns are still growing out straight at the moment, and if there were a flag on the end of each ear, it could be seen as semaphore, for R.
R for rye, perhaps? Shockingly bad punnage…

The livery for in English mustard yellow and bright red, Coleman’s Mustardesque perhaps? (Other English mustards are available.)

American Bourbon 10 Year Old (That Boutique-y Whisky Company)

700ml – 45.8% ABV – £59.95

Bourbon County, in Kentucky, was established in 1785, but how and when American whiskey made in Kentucky came to be called Bourbon is pretty sketchy. The first advertisement for Bourbon was printed in the Western Citizen newspaper in 1821, and it wasn’t until 1823 that the ‘sour mash’ was developed. Although bourbon whiskey had been distilled in the Old Bourbon County area for decades, it was not until 1840 that it officially became known as Bourbon. Prior to this, ​it was often labelled “Bourbon County Whiskey” or “Old Bourbon County Whiskey.” On May 4th, 1964, Bourbon was declared “America’s Native Spirit” and the country’s official distilled spirit by an Act of Congress. The current regulations defining what can be called bourbon whiskey were established, too.

Our 10 Year Old Straight Bourbon Whiskey is a true reflection of Kentucky tradition, distilled from a classic corn-forward mash bill (77% corn) and aged in deeply charred American oak barrels. Layers of vanilla, dark toffee, and toasted pecans are complemented by warm baking spices and a touch of leather, leading to a velvety, well-rounded finish.

Our label, of course, features the North American Bison, the largest land mammal in North America. Prior to European settlement, millions of bison ranged more widely across the landscape than any other native large herbivore. No other wildlife species has had as much impact on humans and the ecosystems that they occupied as bison. The livery for our label is white, with a rather magnificent bison; he’s even got a rosette, that’s just how magnificent we thought he was. If you look closely, there’s a herd stampeding through a maize field behind him, too. Well, they were there first!

Irish 21 Year Old (That Boutique-y Whisky Company)

700ml – 45.8% ABV – £99.95

Irish Whiskey, once the world’s choice, was almost lost to history in the 1970s. There were just two distilleries making whiskey in Ireland by the end of the 1970s, and it wasn’t until 1987 that a new independent Irish Whiskey distillery was founded. Thankfully, the industry has survived and thrives today with over 50 operating distilleries, a significant increase from the four that existed in 2010!

Nobody really knows the origins of distilling in Ireland, but there is a long history that runs parallel with Scotch Whisky. The oldest known written record of whiskey is 1405, from the Irish Annals of Clonmacnoise, where it was written that the head of a clan died after “taking a surfeit of aqua vitae” at Christmas.

The making of whiskey flourished in Ireland during the reign of Elizabeth I, who apparently was rather fond of it. For centuries, Ireland maintained its supremacy, only yielding to Scotland at the end of the 19th century. Throughout much of the 19th century, the whiskey powerhouse was undoubtedly Dublin, whose half-dozen distilleries had a production capacity of nearly 10 million gallons per annum, and in some years accounted for up to one gallon in seven of all the whiskey distilled in the British Isles.

This is an extraordinary Irish Whiskey, aged to perfection over 21 years in a delightful marriage of bourbon and oloroso sherry casks. It delivers an elegant symphony of honeyed malt, dried fruits, and toasted oak, with undertones of dark chocolate, fig, and baking spices.

Our label in Shamrock green with a touch of orange features the Connemara Pony, a breed native to Ireland, known as ‘Capallin Chonamara’ in Irish Gaelic. There’s no psychedelic rainbow and sugar lumps around this lovely horse though…

The wrap-up

Chill-filtered? Never!

Caramel E150? Of course not!!!

All of these releases are in 700ml/70cl bottles, have been bottled at 45.8% ABV, are non-chill filtered, and naturally coloured.

These three new world whiskies join our award-winning Core Range and are available now!

Cheers!

Boutique-y Dave

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