Shake Pour Plant with Redwood Empire and CUTS Steakhouse Bar Manager Brandon Alexander Eckert

Redwood Empire has vowed to plant one tree for every cocktail sold for participating accounts this Earth Month, April, up to 100,000 trees.

Through the Redwood Empire and Trees for the Future partnership, Redwood has planted a tree for every bottle of whiskey sold and has planted over 1.7 million trees to date. This Earth Month, Redwood promises to plant 100 trees for every six bottles, or one tree for every cocktail sold at participating bars.

Bars across the country are turning every cocktail into a cause. For every featured drink sold, a tree is planted through Redwood Empire’s SHAKE POUR PLANT program—helping to reforest the land while you raise your glass. It’s a toast to sustainability, flavor, and making a real impact. 🌍🥃

“We are CUTS Steakhouse in Turlock, CA! People come for the steaks but stay for the cocktails. Our bar program is a fusion of east-coast and west-coast craft. As of a year and a half ago, I created the Side Door as an outlet for our creativity. We host this as a research and development testbed reserved for only our friends and family of whom our regular guests have slowly started to become. It’s grown past capacity so, in true speakeasy fashion, we require passwords for entry. The passwords are individualized and change uniquely every month!”

This month, we chose to partner with Redwood Empire to slip Pipe Dream Bourbon into our well so that we could highlight our cocktail and accomplish our goal of planting over 1000 trees. Our motivation for this month’s speakeasy became clear in celebration of partnering with Redwood Empire: a no-waste, sustainable bar program!

We have always been motivated to reduce waste through training, making our own syrups and juices, and finding new ways to repurpose aging materials. This event got us thinking and led to us creating a no-waste project. We are having so much fun with this: creating and testing new drinks, developing new skills in waste reduction, and planting trees for our future!! Our goal is to plant 1000 trees, so hopefully you can spread the word for us to attract a crowd 😉

Brandon Alexander Eckert is the Director of Bar Operations for the Central Valley Restaurant Group and runs two of its four restaurants while overseeing the bar programs throughout all four. Brandon graduated with two four-year degrees in science, including Biochemistry, and teaches chemistry to his bartenders! When not doing this, he also works as an oral surgical assistant.

Redwood is calling on all bartenders to feature Redwood Empire Whiskey in a cocktail on their menu in the month of April to help support the sustainable cause at no cost. It’s easy.
One cocktail gets sold; one tree gets planted.

Interested in participating? Sign up HERE.

Let’s make an impact by mixing with Redwood Empire Whiskey.

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