Wine 101: The History of Rosé Part IV: White Zinfandel and Cabernet Blush
After Mateus arrived in the U.S., rosé flourished nationwide. The Portuguese pink-hued wine wove into the fabric of the American wine industry in the 1990s, and domestic winemakers quickly got to work making pink wines of their own in California. But they weren’t calling it rosé. Instead, they opted for names like White Zinfandel, White Merlot, White Cabernet, and so on.
But the lack of a simple, unifying name to describe these wines meant they lacked the marketing power to catch on with the drinking public at large. That all changed thanks to the Trinchero family, the founders of California’s Sutter Home Winery, and one journalist who introduced a new term to the American wine lexicon: blush.
On this episode of “Wine 101,” Keith talks about how winemakers in the U.S. got a handle on marketing rosé and subsequently created two distinct styles of domestic pink-hued wine. Tune in for more.
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“Wine 101” was produced, recorded, and edited by yours truly, Keith Beavers, at the VinePair headquarters in New York City. I want to give a big old shout-out to co-founders Adam Teeter and Josh Malin for creating VinePair. Big shout-out to Danielle Grinberg, the art director of VinePair, for creating the most awesome logo for this podcast. Also, Darby Cicci for the theme song. And I want to thank the entire VinePair staff for helping me learn something new every day. See you next week.
*Image retrieved from Bohdan via stock.adobe.com
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