Keystone Light Brings Back Stars and Stripes Packs
Keystone Light and the USO have brought back the Smooth Salute program to encourage fans to send messages of support to their local service members. The Smooth Salute program kicks off with Military Appreciation Month in May and runs through July 31. During this time, fans can scan the QR codes on the new Keystone Light Stars and Stripes packaging to send a message of gratitude to our service members. Fans who send a message will be entered to win the grand prize sweepstakes and Keystone Light merch.
“As a longtime partner of the USO, Keystone Light has always valued the hard work and sacrifice of our service members,” says Allison Miller, Keystone Light marketing manager. “After the success of last year’s program, the brand is excited to bring back the Smooth Salute program and give fans an easy way to show up for their local service members.”
Keystone Light is offering five grand prize flyaway trips. Winners will receive a trip for themselves and up to three guests to witness our nation’s heroes in action at a regional airshow. The experience includes travel and hotel accommodations, and a full itinerary. Regional airshows will take place in:
Chicago Air & Water Show in Chicago, IL (Aug 16-17, 2025)
Thunder Over New Hampshire Air Show in Portsmouth, NH (Sept 6-7, 2025)
Pacific Airshow in Huntington Beach, CA (Oct 4-5, 2025)
Wings Over Houston 40th Anniversary Airshow in Houston, TX (Oct 18-19, 2025)
Stuart Airshow in Stuart, FL (Nov 7-9, 2025)
Consumers 21+ will also have a chance to win other prizes from Keystone Light. Instant winners will receive one of the following Keystone Light prizes: rolling coolers, t-shirts, camping chairs or a Venmo deposit to go toward their next purchase of Keystone Light.
In addition to the thematic packaging, Keystone Light has extended its summer Smooth Salute program with customizable retail display tools featuring “Proud to Support the USO” messaging. Keystone Light and the USO have also rolled out a co-branded merch line, inclusive of a hat, t-shirt and a sticker for fans to purchase to show their support of our service members. The merch is available for sale online at keystonelight.com.
For more information about the program and to access official sweepstakes rules, consumers can visit keystonelight.com/summer. Check out the product locator at www.keystonelight.com/where-to-buy to find Keystone Stars and Stripes near you.
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