Riboli Family Wines Expands Relationship with BBG in California
Riboli Family Wines, owners of the San Antonio Winery since 1917, is expanding their relationship with Breakthru Beverage Group for their distribution across California. This decision transitions the company’s California operations from a supplier-distributor model to a supplier-only focus.
“As stewards of a multi-generational family business, our primary responsibility is to ensure Riboli Family Wines continue to thrive for future generations,” said Steve Riboli, president and 3rd generation family owner, in a news release. “This partnership with Breakthru Beverage Group—another family-led organization that shares our values and vision—positions us to adapt to California’s evolving market while honoring our heritage.”
“After extensive evaluation, we found in Breakthru a distribution partner whose corporate values and family-oriented culture mirror our own,” he added. “This cultural compatibility was essential to ensuring a smooth transition for our team members and the continued excellence our customers expect.”
Expanding Opportunities at Riboli Family Wines
The transition will take place over the next 30-60 days, according to the winery. During this period, the Riboli Family will continue to supporting its California sales team members through the change, with Breakthru actively folding in team members from Riboli’s California operations.
“We recognize the profound impact our team members have had on building our success and culture,” said Paul Roberts, SVP sales, in the release. “This expanded relationship with Breakthru creates exceptional growth and development opportunities for our talented staff within a larger organization while preserving the family-focused environment they value.”
“Breakthru Beverage Group is excited to unite with Riboli and be a part of the inspiring, century-long success story of the Riboli Family with our California associates and customers,” added Kevin Roberts, EVP and chief commercial officer. “Riboli’s impressive reputation, rooted in a high standard of excellence in their people, relationships, and portfolio, mirrors the very qualities we champion at Breakthru.”
“For more than a century, our family has adapted to changing markets while staying true to our values,” added Steve Riboli. “This move represents our commitment to ensuring that Riboli Family Wines remains a family-run company for generations to come, while providing our valued team members with enhanced opportunities to grow and develop their careers in an organization that shares our commitment to excellence.”
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