Ryl Tea Debuts New Rocket Pop Flavor
Iced tea brand Ryl Tea is launching a new limited-edition flavor: Rocket Pop, a red, white and blue summer classic. Available now through the end of the year, each can of Rocket Pop has zero sugar, no artificial ingredients and just five calories.
In honor of Military Appreciation Month, Ryl Tea is donating $100,000 to Wounded Warrior Project, the nation’s leading veterans service organization, focused on the total well-being of post-9/11 wounded, ill or injured veterans. Each can of Rocket Pop also features the WWP logo, according to the brand.
“We created Rocket Pop to bring back that classic summer feeling — fun, carefree and nostalgic – but we also wanted it to stand for something bigger,” said CEO and founder of Ryl Tea Blodin Ukella in a news release. “Supporting the Wounded Warrior Project allows us to give back to the military community and recognize the strength and resilience of the men and women who protect our freedom.”
Rocket Pop Campaign
Ryl Tea is also promoting a Rocket Pop campaign brought to life with an Americana-inspired commercial celebrating unity, resilience and community, according to the brand. The commercial stars NFL quarterback Jameis Winston and community builder Sydney Thomas.
“We must never forget the cost of freedom,” said Brea Kratzert Todd, WWP vice president of business development, in the release. “Support from partners like The Ryl Company make it possible for Wounded Warrior Project to be there for warriors throughout their lifetime, providing life-changing programs and resources.”
“The team at Ryl is always looking for creative ways to continue to expand the brand” added Wallen. “That red, white and blue popsicle is something that we all remember as kids growing up, and to be able to capture that in tea form makes it the perfect summer drink, and to support a foundation like Wounded Warriors makes it even sweeter.”
Rocket Pop is available at retailers across the U.S., including Kroger, Walmart, HEB, Wakefern, Wegmans, Walgreens and many others, according to the brand, as well as on Amazon.
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