The Loch Lomond Group has announced it’s snapped up Brooklyn-based New York Distilling Company (NYDC) in a move that plants a flag in American whiskey territory and marks a significant shift for the independently owned Scotch whisky producer.
It’s the latest in a string of expansion moves from Loch Lomond Group, following news of its new-build distillery and visitor centre in Luss, due to open in June 2025. This acquisition sees the group move beyond its home turf into one of the world’s most competitive (and culturally charged) spirits scenes: New York.
At the heart of the NYDC portfolio is Jaywalk Rye Whiskey, a brand rooted in heritage but styled for modern palates. It’s made using Horton heirloom rye, a variety that hasn’t been in common use for more than 150 years. NYDC revived it from just 10 seeds taken from a Cornell University seed bank back in 2015 – think Jurassic Park, but with whiskey instead of velociraptors.
The distillery’s broader line-up includes Mister Katz’s Rock & Rye, Dorothy Parker Gin, and Perry’s Tot Navy Strength Gin – a varied and personality-packed portfolio that’s been quietly carving a niche in Brooklyn since NYDC first opened its doors.
“I’m walkin’ here” – The Loch Lomond Group now, presumably.
At a time when many spirits businesses are tightening belts, Loch Lomond Group is bucking the trend. This acquisition is more than just a play for American whiskey credentials – it’s a clear signal that LLG wants to future-proof its offering. American whiskey isn’t just booming in the US – it’s a fast-growing category globally, with rye in particular shaking off its dusty image and gaining serious momentum.
It also gives LLG boots on the ground in the US, access to NYDC’s existing infrastructure, and – crucially – a direct connection to American whiskey drinkers. And while some brands are scaling back their physical footprints, LLG is doubling down on distillery-led experiences, both in Scotland and New York. That’s a bold strategy in an industry where consumer footfall, exports, and margins are all under pressure.
The NYDC acquisition rounds out a portfolio that already includes Loch Lomond, Glen Scotia, Littlemill, Ben Lomond Gin, Glen’s Vodka, and even Champagne Piaff – proving that the group is serious about becoming a multi-category player with global reach.
Expect more investment in NYDC’s production and visitor experience in Brooklyn, a push for Jaywalk Rye beyond US borders, and plenty of crossover appeal with LLG’s growing single malt audience. It also sets the stage for some interesting transatlantic innovation – heirloom rye meets Highland peat, anyone?
In short, while others shrink, Loch Lomond Group is walking taller. New York style.
What’s your reaction to the news that Loch Lomond buys The New York Distilling Company? Let us know in the comments below.
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