HOPWTR Launches Iced Tea & Lemonade

Alcohol-free beverage brand HOPWTR is expanding its product line with the launch of their new sparkling hop tea, HOPWTR Iced Tea & Lemonade.

“At HOPWTR, we’re always looking for new ways to innovate and redefine what non-alc beverages can be,” said Jordan Bass, co-founder and CEO of HOPWTR, in a news release. “Iced Tea & Lemonade marks a major milestone as our first ever line expansion. Created for the hard tea drinker, our new flavor is officially here to bring some much needed refreshment and fun to Summer 2025.”

To celebrate the launch, HOPWTR is introducing their ‘Spill the Tea’ campaign, which will come to life through paid and organic social media amplifications and consumer giveaways, according to the brand, urging fans to not only sip HOPWTR’s tea, but spill it too by sharing their most unhinged summer confessions.

The brand created an exclusive launch video, which debuted on Instagram and TikTok, where they hit the streets of NYC and asked strangers to share their wildest tea. In return, those who dished it out were given a first sip of HOPWTR’s brand new flavor, according to the brand.

To keep the tea flowing throughout the summer, HOPWTR also created a virtual Confession Booth, where fans can share their crazy stories for a chance to be featured on HOPWTR’s ‘ThirsTEA Thursdays’ Instagram stories and receive a summer’s worth of their hopped tea.

HOPWTR’s Iced Tea & Lemonade can be purchased at Sprouts stores nationwide for an SRP of $9.99 per 12oz 6-pack starting in July, according to the brand.

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