BERO Launches Double Tasty IPA
BERO, an alcohol-free beer brand co-founded by Tom Holland, is introducing Double Tasty, a West Coast Style IPA. It’s the first new SKU to join the original portfolio that launched in October of 2024.
Brewed with Colorado malts and a trio of standout hops—Mosaic, El Dorado and Cascade—sourced from the Western U.S., this new release delivers notes of citrus and pine. A touch of hop extract amplifies the aromatics, according to the brand, while BERO’s custom brewing method and maltose-negative yeast preserve the style’s true-to-form bitterness, body and clarity.
Like every BERO brew, Double Tasty holds personal significance for Tom Holland. The name is inspired by a phrase he’s always used with close friends, according to the brand, while the beer style is representative of a place that has become a second home to him: the West Coast. The launch is especially meaningful, as it coincides with Tom’s birthday.
“When we launched BERO, it was about creating something that reflected my own journey and love for beer. A premium option that could seamlessly fit into your lifestyle, show up in any setting and always leave you feeling your best. It just feels right that we would keep bringing people more variety to achieve that,” said Tom Holland in a news release. “To already be expanding our lineup with Double Tasty feels surreal in the best way, but also really natural for what we set out to achieve. We want to offer people more – not just in the quantity of beers to choose from, but in life.”
“Since launch, consumers have been responding to both Tom’s story as well as the premium positioning of the brand. However, what has been making us stand out the most is the taste and quality of the beer,” added John Herman, co-founder & CEO of BERO. “Double Tasty is a big milestone— not just our first new release, but something we believe will be a defining style for us as we look to attract sophisticated beer drinkers and expand the NA space.”
Double Tasty is available now on BERObrewing.com in a single-flavor 6-pack and will join the rest of the portfolio in an updated 4-flavor variety 12-pack, according to the brand. Target will be the first national retailer to carry Double Tasty, featuring it on endcap displays in select stores across the country. The flavor will continue rolling out to retailers nationwide in the coming months, including Amazon, Sprouts, BevMo, Erewhon, Total Wine and more.
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