BUBL Cocktail Shots

BUBL Cocktail Shots, a new line of craft cocktails, is officially launching in the U.S. These are vodka-based cocktails encased in an edible capsule and can be enjoyed alone or placed into a cocktail.

“Blending science, design, and mixology, this pioneering concept offers a radically new way to sip, savor-and surprise,” said Justin Peckerofsky, founder of BUBL Cocktail Shots, in a news release. “I envisioned a new and thrilling experience for cocktail consumption in social settings. Whether elevating a classic cocktail with a burst of flavor or being taken as a shot with friends at a party or a bar, I want people to experience something completely new and keep coming back for more.”

BUBL’s initial product line features three flavors of vodka-based cocktails, according to the brand, each immersed in the respective cocktail recipe that fills the capsule. The portfolio includes Lemon Drop, Cosmopolitan and Sex on the Beach. The SRP ranges from $27.99 to $32.99, with final pricing subject to local market variations.

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