The VinePair Podcast: An Inside Look at the Spritz’s Continued Growth
The Spritz category has exploded in recent years, and a recent IWSR report claims that there’s still plenty of room on the runway for the Spritz to continue rising.
The idea of the “aperitivo hour” is taking off around the world as more drinkers gravitate toward light, sessionable beverages for mid-day imbibing. And part of what makes the Spritz so appealing for aperitivo hours is its versatility. Beyond the mandatory components of Prosecco and sparkling water, a Spritz can include Aperol, Campari, St-Germain, Cynar, or any other liqueur or amaro that one might fancy. They’re also photogenic, delivering an aura of carefree sophistication, further fueling the Spritz’s popularity as an afternoon alternative to a glass of wine or a pint of beer.
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach are joined by Le Moné co-founder Eric Bachli to discuss the continued success of the Spritz category, and how it has expanded beyond the Aperol Spritz to incorporate a wide range of aperitifs and liqueurs, as well as how it fits multiple different drinking occasions for many consumers worldwide. Tune in for more.
Zach is reading: We Asked 12 Wine Pros: What ‘Cult’ Wine Is Actually Worth the Hype?
Adam is reading: Nothing Can Stop Julien Miquel: The ‘YouTube King of Wine Pronunciation’
Joanna is reading: Is All Bottled-in-Bond Whiskey as Transparent as It Was Intended to Be?
Listen Online
The article The VinePair Podcast: An Inside Look at the Spritz’s Continued Growth appeared first on VinePair.