But if there’s one thing these two generations can agree on, it’s that Palm Springs is the ultimate vacation spot. Long known as a retirement town with an average age of 57, Palm Springs has also become a favorite among millennials for its rooftop parties, poolside hangs, and iconic bachelor(ette) weekends. In other words, it’s the perfect place for a cross-generational party.
That’s why Lipton Hard Iced Tea is inviting Boomers and Millennials to unite over their shared love of good vibes and bold tea—with a chance to win a trip to Palm Springs.
From June 10 through June 17, fans can enter by following Lipton Hard Tea on Instagram and tagging their favorite party partner from another generation (Boomers tag Millennials, Millennials tag Boomers—21+ Gen Z is welcome too!) using the hashtag #DontRetireTheParty
To show how it’s done, Lipton is teaming up with the Retirement House—the internet-famous “grandfluencers” redefining what senior living looks like—and comedian Cruz Corral, known for his hilarious takes on generational workplace culture. Together, they’re proving that when Boomers and Millennials join forces, the vibes are unbeatable.
“Some things are truly timeless – like bold flavors, good company, and a party done right,” said Lisa Texido, Brand Director, Lipton Hard Iced Tea. “This National Iced Tea Day, we want to celebrate how tea brings people of all generations together, this time with a party-loving twist of Lipton Hard Iced Tea.”
So whether you’re a Boomer who invented the house party or a Millennial who never misses a rooftop kickback, grab a can, tag your favorite party buddy, and toast to a summer that proves one thing loud and clear: Don’t retire the party!
Lipton Hard Iced Tea is a 5% ABV, non-carbonated alcoholic beverage made with real Lipton brewed tea, natural flavors and our premium, triple-filtered malt base. Lipton Hard Iced Tea is smooth, refreshing and seriously delicious. Try it in five just-sweet-enough flavors: Lemon, Peach, Half & Half, Strawberry and Citrus Green Tea.
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