Giesen Launches 0% ABV Spritz

The non-alcoholic wine brand Giesen Group has launched Giesen 0% Spritz Sauvignon Blanc and Giesen 0% Spritz Rosé.

These lightly sparkling, alcohol-removed wines are designed for modern consumers who enjoy moderation. 

This comes as the non-alcoholic wine segment grew 25% year-over-year, while sparkling formats in the $14– $14.99 tier increasing by more than 300%, the company says.

“Today’s consumers are seeking non-alcoholic wines that reflect their values and elevate their lifestyle, not just as alternatives, but as exceptional experiences in their own right,” says Richard O’Brien, director of sales & marketing at Giesen Group. “With Giesen 0% Spritz, we’ve drawn on our deep winemaking expertise and proprietary technology to craft vibrant, effervescent wines that capture both varietal integrity and a true sense of celebration.”

Made using Giesen’s proprietary spinning cone technology, each wine begins as a full-strength New Zealand wine before undergoing dealcoholization to preserve aroma, flavor and structure.

Imported by Opici Wines & Spirits, Giesen 0% Spritz is available in 750-ml. bottles for a suggested retail price of $14.99. Giesen 0% Spritz 4-pack slim cans will follow later this summer, part of a growing portfolio of alcohol-removed wines that includes Sparkling Brut, Sauvignon Blanc, Chardonnay, Rosé and more.

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