The VinePair Podcast: Are Wine Festivals Worth It for Wineries?
At most wine festivals, few attendees are going to be jotting down tasting notes and cataloging their favorite vintages of the day. More often than not, people go to these events to socialize, drink, and be merry — not necessarily learn. Of course, wineries participate in festivals to ultimately get exposure and boost their bottom lines. But if attendees don’t remember any brand names by the end of the day, what do wine companies actually gain by setting up a booth and pouring up samples?
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach respond to a listener question pondering whether participating in wine festivals is actually a good investment for wineries, particularly if they can’t sell wine or even market directly to attendees. Is there any way to make that kind of setting work for your brand? Do the people you’re pouring for even really care about your story or the quality of the wine? Tune in for more.
Adam is drinking: Special Daiquiri No. 2 at Sunken Harbor Club
Joanna is drinking: Mott’s Clamato Canned Caesar
Zach is drinking: Savory Martini at the Metropolitan Grill
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