Women Leading Rum Evolves into Women Leading Rum & Spirits
Women Leading Rum, a global platform championing women in the industry, is evolving into Women Leading Rum & Spirits, reflecting a broader mission to unite and elevate women across all spirits categories.
“As the industry grows and diversifies, so must we,” says Larissa Arjona, president and co-founder of Women Leading Rum & Spirits. “This transformation reflects the vital role women play throughout the entire spirits chain—from production and innovation to marketing and leadership. It’s about building a stronger, more inclusive community.”
Accompanying the transition is a complete rebrand by the award-winning Melbourne-based creative firm Studio Guild. Led by founder Trish Dunstone, the new identity is centered on a fluid and symbolic ampersand (“&”) that embodies inclusion, connection and continual growth—core values of the expanded platform.
Continuing to Build on Diversity
At its core, Women Leading Rum & Spirits is an organization that encourages women’s achievements across the spirits sector, provides training and professional development opportunities to strengthen leadership, encourages networking and builds community-led initiatives that empower female leadership.
Previously only catering to the rum industry, the rebranded organization will continue to offer education, networking and leadership development to women across the full spectrum of spirits.
“Diversity is necessary for both our organization and our industry,” Arjona says. “In order to truly transform this industry, the inclusion of women and diverse leaders not only breaks down many barriers but also redefines what it means to be a part of spirits. Each voice offers a unique vision or perspective that enriches innovation.”
A cornerstone of Women Leading Rum & Spirits’ next chapter is the launch of an international mentorship program, designed to connect emerging professionals with seasoned leaders. The program will provide personalized sessions, skill-building opportunities and enhanced industry visibility.
Staying Active
To support its global mission, Women Leading Rum & Spirits is actively involved in a variety of industry events and education programming. In the first half of the year, the organization participated in Miami Rum Congress, Mondial du Rhum, Rhum Fest Paris, Taste of Rum and the Spain Rum & Gin Expo.
May marked the inaugural Women Leading Rum & Spirits Conference in Europe. Looking ahead, the organization will be a part of the New York Rum Fest and Panama Rum Fest and will close the year with its first-ever WLR&S Bootcamp—a multi-day experience featuring panel discussions, tastings, mentorship sessions and more.
“This is a moment of unity and momentum,” says Arjona. “We invite all women across the spirits industry to join us as we continue to create space, drive progress, and lead together.”
Women Leading Rum & Spirits is open to all women in the global spirits sector who seek growth, connection and impact.
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