Verano Unveils Bodega-Style Dispensary Experience in Phoenix
Multi-state cannabis company Verano Holdings Corp. is unveiling a new dispensary format. The new bodega-style model – debuting at Verano’s Zen Leaf Phoenix-Cave Creek (“Cave Creek”) dispensary (12401 N Cave Creek Rd) in Phoenix, Arizona – provides visitors with a unique opportunity to browse, interact with and choose their favorite items throughout the store.
Verano welcomed guests to experience the new bodega-style dispensary during a grand re-opening Zen Leaf Summer Festival weekend celebration which took place June 27 – 28th at Zen Leaf Cave Creek, according to the company. The grand opening weekend featured giveaways for the first 50 customers each day, meet-and-greets with rap icons Dizzy Wright and Devin the Dude, product deals and discounts, DJs spinning tunes, local artisan pop-ups, food trucks and more.
Zen Leaf Cave Creek is open every day from 8:00 a.m. to 10:00 p.m., local time.
The Bodega-Style Experience
Zen Leaf Cave Creek’s transformation offers customers the freedom to choose their desired shopping experience. Customers who prefer to shop via the new bodega-style format can hand-select their favorite items from category-specific shelves including “Flower,” “Vapes,” “Edibles,” “Best Sellers,” “Accessories,” and more, according to the company, with Zen Leaf experts available to offer guidance along the way.
“The dynamic cannabis landscape requires constant innovation and differentiation to push the boundaries of possibility, and today’s unveiling of a completely new dispensary shopping experience at Zen Leaf Cave Creek delivers on that mission,” said Robert Cohen, Verano executive vice president of retail strategy, in a news release. “I’m proud of our team for bringing forth a vision that has the potential to create an entirely new paradigm for cannabis retail offering unrivaled convenience and consumer choice, and we look forward to welcoming Zen Leaf guests to browse one of the largest accessible assortments of legal cannabis in the nation.”
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