HOPWTR Expands National Footprint at Sprouts Farmers Market

Alcohol-free beverage brand HOPWTR is expanding its retail footprint with a major launch at Sprouts Farmers Market. Now, HOPWTR’s newest flavors, Double Hopped and Iced Tea & Lemonade, are available nationwide in all of Sprouts’ 400+ locations.

HOPWTR combines brewer-approved hops and functional ingredients like adaptogens and nootropics, according to the brand, and contains zero calories, carbs, sugar or alcohol. The new flavors will join fan-favorites like Blood Orange, Mango and Ruby Red Grapefruit, which are already available at Sprouts locations.

“We’re excited to bring our newest innovations to Sprouts shoppers across the country,” said Jordan Bass, co-founder and CEO of HOPWTR, in a news release. “Sprouts is a natural fit for our brand values; they’re committed to wellness, innovation and helping customers find products that support a healthier lifestyle. We’re thrilled to deepen our partnership and offer unique non-alc choices to their wellness focused community.”

Both Double Hopped and Iced Tea & Lemonade are available at Sprouts for an SRP of $9.99 for a 6-pack, according to the brand.

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