O’Neill Vintners & Distillers Launches Energy Drink Catalyst

O’Neill Vintners & Distillers has entered the functional beverage market with the launch of Catalyst, an energy drink meant for today’s health-conscious consumer.

This strategic expansion marks a pivot for the family-owned organization, evolving its portfolio beyond wine and spirits to enter the intersection of energy drinks and functional beverage.

The U.S. functional beverage market is seeing growth, particularly in the energy and sports drinks categories, with the segment expanding by 15.4% this year, the company says. Catalyst aims to enter this market to meet evolving consumer preferences for healthier, better-tasting energy drinks that combine moderate caffeine with low-to-no sugar and added natural vitamins and supplements.

Catalyst has 120mg of caffeine, 10 calories, zero sugar and no artificial sweeteners, colors, or flavors.

Catalyst is designed to deliver a “sustained performance, without the sugar load or ‘spike and crash’ effect, through an innovative formula of premium nootropics that work synergistically to sharpen focus, enhance mental clarity, and sustain cognitive performance,” the company says. “Powered by plant-based caffeine and fortified with essential vitamins B12 and B6, Catalyst also supports elevated metabolism and natural energy production.”

“Our goal with Catalyst is to offer an energy drink that doesn’t compromise on health, flavor or efficacy,” says Jeff O’Neill, Founder and CEO of O’Neill Vintners & Distillers. “We’re proud to introduce a product that embodies our commitment to innovation and quality.” 

Catalyst is available in six flavors: SuperBerry, PomPower, Grapefruit Frost, Fruit Fusion, Citrus Spark and Orange Dream, at a suggested retail price of $32.99 for a 12-pack, and $2.99 for a single 12-oz. can.

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