Reyes Beverage Group Expands Partnership with GALLO

Reyes Beverage Group is expanding its distribution partnership with GALLO for its commercial spirits portfolio and select wines in the state of California, effective September 3, 2025.

“Our relationship with GALLO over the years has been one filled with shared values and a focus on growth,” said Tom Day, CEO of Reyes Beverage Group, in a news release. “We are grateful for the opportunity to represent more of GALLO’s incredible spirits portfolio while also entering the wine category with an industry leading partner.”

GALLO is the fourth largest beverage alcohol supplier in California and produces top-selling spirits and wine brands such as New Amsterdam Vodka (#3 vodka brand in California), La Marca (#1 sparkling wine brand in California) and Barefoot (#2 still wine brand in California), according to the company.

“What we are building together in California is special,” said Tom Reyes, president of Reyes Beverage Group West, in the release. “We are investing for long-term growth and success with great partners like GALLO as we deliver on our company’s purpose to connect customers, consumers and brands every day everywhere we operate.”

“This transition to Reyes ensures continued support and availability of GALLO’s portfolio across California,” added Cub Schuller, vice president of distributor management for GALLO. “We greatly respect the Reyes family and the organization they’ve built—one grounded in integrity, operational excellence, and a strong commitment to serving the trade.”

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