Cheers to National Tequila Day with Don Londrès, the Honest Tequila

Happy National Tequila Day! Every July 24th, tequila fans across the country celebrate one of the world’s most storied spirit—and for good reason.

Its cultural roots in Jalisco, Mexico and its evolution to a craft cocktail essential, tequila has never been more popular, more diverse, or more exciting to explore.
There’s a new reason to raise a glass today— bars, restaurants, a growing number of tequila lovers—and bartenders—are demanding more from the spirit. Enter the era of additive-free tequila, where transparency, integrity, and true agave flavor are taking center stage.

Tequila with zero additives has become a full-on movement, signaling a shift away from artificially sweetened, colored, or smoothed-out tequilas. Today’s drinkers want to know what’s in their glass—and what’s not. And brands like Don Londrès are leading with honesty.

Don Londrès, the ultra-smooth tequila is setting a new standard in clarity, character, and transparency. Crafted with just three ingredients—Weber Blue agave, water, and yeast—this award-winning tequila proudly contains no additives, no shortcuts, and no compromise.
Launched by music mogul Dre London—the force behind artists like Post Malone—alongside third-generation distiller Francisco González (Don Julio 1942), Don Londrès was founded on a simple idea: do things the right way. That means transparency in process, honesty in flavor, and no additives, ever.

Distilled in Atotonilco el Alto, Jalisco, using heritage methods passed down since 1905, Don Londrès is deeply rooted in traditional tequila-making—while looking sharply toward the future. The result? A fast-growing Black-owned tequila brand that has already earned 39 international spirits awards and a place in top bars, hotels, and nightlife spots across the United States and Europe.

The Blanco delivers a clean, herbal-forward profile layered with green mint and subtle sweetness from naturally caramelized agave. But the newest addition—the Don Londrès Reposado—adds a richer dimension. Aged in bourbon barrels, it brings velvety notes of vanilla, soft citrus, and oak, while still staying true to the brand’s signature smoothness and purity.

More than a bottle, Don Londrès is a celebration of self-made success, a lifestyle anchored in hustle, heritage, and high standards.

This National Tequila Day, drink to the truth—and to the future—toast transparency with the tequila that’s as clear about its values as it is in your glass. Cheers.