Setting Brands Apart Since 1979—Get To Know Cream-Based Liqueurs Developer & Producer, Creamy Creation
Creamy Creation offers unparalleled expertise as a premier developer & producer of high-quality cream-based liqueurs and emulsified alcoholic beverages.
Launched in The Netherlands in 1979 as the popularity of cream liqueurs gained global traction, Creamy Creation has become the category leader with production facilities on two continents and sales offices all over the world.
Creamy Creation partners with companies worldwide to create unique beverage solutions using 100% local dairy or plant-based alternatives for non-dairy options. “This is a niche segment that requires in-depth knowledge and technical expertise in development, in addition to specialized production equipment and process,” says Matthew Benny, Chief Commercial Officer–The Americas.
“Our customers range from small craft distilleries all the way to multinational companies across the globe.”
Tracking trends is a big reason for Creamy Creation’s success with customers relying on their industry insights to create new offerings. “We start with looking at the trends on a macro level, beginning with general consumer and F&B trends, and working down to spirits trends and finding where an opportunity fits for the cream liqueur segment,” Benny says.
“Alternatively, we look to find gaps in the market or continued areas of interest for customers, to create suitable solutions.”
Speaking to trends, indulgence and nostalgia remain key touch points with consumers both here and abroad. In the U.S., the continued rise of RTDs has taken hold in the cream liqueur space, not least of all thanks to the soaring popularity of Espresso Martinis. The acceptance of RTDs, along with frozen cocktails, also means that sales in the cream liqueur category have remained steady thanks to continued adoption by Millennials and Gen Z.
“We’ll usually share an overview of trends and concepts that we believe will align with the company’s product and brand portfolio,” Benny says.
“Other times, the customers come with more defined requirements as to what they’re looking for like ABV, flavors, claims, bases, etc.”
The Creamy Creation team oversees the entire process from ideation, production and quality assurance to marketing support, consumer research and regulatory assistance. Together, they offer over 147 years of combined experience, ensuring a smooth production path from start to finish.
From tequila and mezcal to gin to bourbon and rum, any spirit can provide the base for a cream liqueur. Recent innovations include Award-winning Asian Spirit-based cream liqueurs made with shochu, soju and baijiu, including Shochu Yuzu Cheesecake, Soju Coffee, and Baijiu Cream Liqueur.
As tastes and dietary trends evolve, innovation lies at the heart of Creamy Creation’s offerings with a range of products available including vegan coconut cream, SL!M Cream Liqueur, a cream liqueur with up to 40% less calories, a zero-proof liqueur, and more.
Looking for the newest flavor profiles or to gain an edge in the market with a new cream liqueur? Creamy Creation brings together all the elements needed for a successful product launch that will set brands apart.
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