Jack Daniel’s Launches Tennessee Blackberry

The Jack Daniel Distillery today announced the launch of Jack Daniel’s Tennessee Blackberry, the newest addition to the brand’s flavors lineup.

This new innovation has sweet and tangy blackberry notes meant to complement the bold character of Jack Daniel’s Tennessee Whiskey, the company says.

“The smooth, well-rounded finish of our Tennessee Whiskey makes it one of the most versatile expressions to pair with unexpected flavor,” says Chris Fletcher, Master Distiller at the Jack Daniel Distillery. “By adding the ripe notes of blackberries, we’ve created an approachable spirit that’s full of character, easy to enjoy with friends and perfect for any season.”

Offered at 70 proof (35% abv), Jack Daniel’s Tennessee Blackberry begins with the distillery’s Old No. 7 Tennessee Whiskey, distilled in Lynchburg from the classic mash bill of 80% corn, 12% malted barley and 8% rye, mellowed through 10 feet of sugar maple charcoal and matured in new, charred American oak barrels.

The new expression joins Jack Daniel’s Tennessee Honey, Tennessee Fire, and Tennessee Apple within the brand’s flavors lineup.

Jack Daniel’s Tennessee Blackberry hits shelves this month across the U.S. in 750-ml. bottles for a suggested retail price of $21.99.

This follows the recent release of Jack & Coca-Cola Flavors Pack.

The post Jack Daniel’s Launches Tennessee Blackberry appeared first on Beverage Information Group.