Serendipity Wines Partners with Provence Rosé Group

Serendipity Wines is entering into a new distribution partnership with Provence Rosé Group/MDCV-USA for the California market.

As part of the new partnership, Serendipity will take over California distribution for Château de Berne and Ultimate Provence, ensuring a smooth handoff for current customers while also introducing these Provençal wines to new accounts across the state, according to the company.

“Provence Rosé Group has earned an outstanding reputation for quality and for showcasing some of the most distinctive wines from Provence,” said Seth Fagelman, CEO of Serendipity Wines, in a news release. “We’re thrilled to join forces and help grow their footprint in California.”

“Serendipity’s focus on relationships and quality is exactly what we look for in a distributor,” added Tony Marino, California state manager for Provence Rosé Group/MDCV-USA. “Their strong presence in California will help us keep building momentum and connect with more wine lovers who appreciate the elegance and authenticity of Provence.”

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