Inspired by the classic pairing of Malibu and Dole pineapple juice—the #1 way consumers enjoy Malibu—this collaboration delivers the tropical taste of summer in a convenient, year-round format. Each 12oz can is crafted with Malibu rum, real Dole pineapple juice, crisp sparkling water, and natural flavors. At just 130 calories, the line contains no artificial sweeteners or colors.
The launch will feature a variety 8-pack (12oz cans) with four refreshing flavors: Pineapple, Pineapple Mango, Pineapple Strawberry, and Pineapple Dragon Fruit. Consumers can also grab large format singles (19.2oz) in Pineapple and Pineapple Mango.
“Malibu & Dole have had a long-standing relationship and have been enjoyed together by our consumers in bars and homes across the country for many years,” said Natalie Accari, Division Vice President, GM, RTD & Convenience Pernod Ricard USA.
“This innovation takes our consumers favorite serve and makes it even more accessible in a convenient format.”
“We are thrilled to embark on this new collaboration with Malibu,” said Elisabeth Morris, Director, Brand and Licensing at Dole Food Company.
“Both brands are leaders in their category and bringing them together in a highly desirable and convenient format will only enhance the consumer experience year-round.”
The launch also aligns with Malibu’s “Clock Off” campaign, which encourages balance and simplicity by making it easier than ever to enjoy a favorite Malibu serve.
Malibu & Dole Ready-to-Drink Cocktails will be manufactured, marketed, and distributed by Pernod Ricard USA. All flavors sit at 4.5% ABV. For more information, visit www.MalibuDrinks.com and follow @MalibuDrinksUS.
With its iconic white bottle and palm tree logo, Malibu is the number one white rum-based coconut spirit in the world with more than 4 million cases sold in more than 140 countries each year. Made with white rum, the original coconut-flavored liqueur is a staple in famous cocktails such as piña coladas and daiquiris. Its portfolio brings the refreshing taste of summer, inspiring a mindset of spontaneity and fun where the sun shines all year round – wherever you are in the world, Malibu invites you to do whatever tastes good. Discovered in the late 1970s, Malibu has been part of the Pernod Ricard Group since 2005 and today, the original Malibu flavor is more popular than ever. In recent years, Malibu has continued to embody the spirit of summer by introducing a range of flavored liquors, together with a selection of ready-to-drink cocktails, of which more than one million cases are sold each year. For more information on Malibu click here.
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código 1530, Monkey 47 Gin, Seagram’s Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson’s Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob’s Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.
Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As “creators of conviviality,” we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit www.pernod-ricard-usa.com.
Dole Food Company, Inc., is one of the world’s largest producers and marketers of high-quality produce. Dole is an industry leader in many of the products it sells, as well as in nutrition education. For more information, please visit www.dole.com.
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