Virginia Distillery Partners With Breakthru Beverage Group

Virginia Distillery Company (VDC) launched its award-winning portfolio with Breakthru Minnesota. This milestone completes a multi-year expansion, aligning the distillery with Breakthru Beverage Group across all 16 of its U.S. markets.

The partnership began in Virginia—VDC’s home state and largest market—before expanding throughout the Mid-Atlantic and into South Carolina and Illinois. Today, the distillery’s spirits are available in California, Nevada, Arizona, Florida, Missouri, Wisconsin, soon-to-be Colorado and now Minnesota.

“Completing this alignment with Breakthru positions us for long-term growth across major regions in the country,” said Gareth Moore, CEO of VDC, in a news release. “We’ve built this partnership step-by-step over several years, and we’re entering the first fully recognized year for American Single Malt with unprecedented reach. We’re excited for what this means for the category and our portfolio in the years to come.”

“Breakthru has been proud to partner with Virginia Distillery Company as they’ve expanded their award winning American Single Malt whiskies into new markets,” added Drew Levinson, VP, business development, emerging craft brands at Breakthru Beverage Group. “Their commitment to quality, innovation and category leadership mirrors our own values, and completing this national alignment ensures we can collectively maximize the growing momentum for American Single Malt across the country.”

VDC’s portfolio includes Courage & Conviction, its flagship American Single Malt whisky; the Virginia Distillery Co. American Single Malt range; and limited-time offerings such as the VDC Brewer’s Coalition, which partners with renowned breweries, like Goose Island Beer Co. and Boulevard Brewing Co., to finish single malt whisky in barrel aged beer barrels.

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