Winebow Partners With Provi to Advance Digital Trade Strategy

Wine and spirits importer and distributor Winebow is renewing their national partnership with Provi, a B2B online marketplace for the beverage alcohol industry.

Available across all 17 U.S. markets where Winebow distributes, the partnership gives restaurants, retailers, grocery stores, chains and clubs access to an always-on digital channel that streamlines product discovery, communication and order requests. With the ability to browse Winebow’s portfolio, view rep-supported pricing and availability, and submit orders on their schedule, trade buyers gain greater control and flexibility in managing their beverage programs, according to the distributor.

The partnership also allows Winebow’s representatives to reach more customers, process orders with greater accuracy and convert buyer interest into orders more efficiently – strengthening relationships and supporting long-term retention, according to the company.

“Provi has become a valuable part of how we serve our customers,” said Brad Mayer, senior vice president of marketing and global brands at Winebow Imports, in a news release. “Our sales teams are better equipped to focus on relationship-building and providing tailored recommendations, while Provi frees up the administrative burdens around taking orders. This partnership reinforces our commitment to meeting customers where they are and giving them the tools to seamlessly connect with our portfolio and reps.”

“Winebow has long been recognized for the strength of its portfolio and its thoughtful approach to customer service, including the adoption of digital solutions that enhance the connection between reps and their retail customers,” added Sean Kiley, VP/general manager, distributor partnerships at Provi. “We’re proud to continue supporting their digital initiatives and to help drive greater efficiency, transparency and growth across their wholesale operations.”

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